Posts Tagged ‘WPTY’

July 2012 Memphis TV Household News Ratings

Now for July….  Below are the Nielsen household ratings for the 2012 July sweeps.  Included are 2012 ratings / shares and 4 previous years.

July 2012 Sweeps    6/28-7/25/12
Overnight Nielsen   Ratings / Shares
WMC WREG WPTY WHBQ
NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News
July 12 5.1 / 14 5.2 / 14.1 1.0 / 2.8 3.2 / 8.7
July 11 5.0 / 15 3.2 / 9 .7 / 2 2.6 / 8
July 10 4.9 / 13.5 5.0 / 14 1.0 / 2.9 3.0 / 8.5
July 09 4.3 / 12.2 6.1 / 17.2 .9 / 2.4 3.2 / 9.2
July 08 4.7 / 12.5 5.5 / 14.9 1.7 / 4.5 4.7 / 12.6
5pm News
July 12 6.6 / 11.7 6.7 / 11.9 1.7 / 3.1 3.9 / 6.6
July 11 7.0 / 12 8.1 / 14 3.0 / 5 4.6 / 8
July 10 7.2 / 12.7 6.6 / 11.7 2.5 / 4.4 4.0 / 7.1
July 09 7.1 / 12.7 7.1 / 12.8 2.7 / 4.9 3.7 / 7
July 08 8.0 / 14 8.1 / 14.2 4.5 / 7.9 6.2 / 11
6pm News
July 12 8.0 / 13.2 7.0 / 11.5 1.6 / 2.7
July 11 8.1 / 13 7.7 / 12 1.9 / 3
July 10 9.4 / 15.7 6.2 / 10.4 2.2 / 3.6
July 09 9 / 15.1 7.1 / 11.9 2.1 / 3.6
July 08 9.5 / 15/5 8.0 / 13 3.0 / 4.8
9pm/10pm News
July 12 8.9 / 14.1 7.7 / 12.3 1.6 / 2.5 9p    4.0 / 6.2
10p    2.6 / 4.1
July 11 8.9 / 14 7.0 / 11 2.2 / 4 9p    3.7 / 6
10p    2.8 / 5
July 10 11.0 / 16.4 9.9 / 14.7 1.9 / 2.8 4.7 / 6.9
July 09 9 / 13.5 10.1 / 15.1 3.2 / 4.9 5.2 / 8
July 08 9.5 / 14.1 10 / 14.9 4.3 / 6.3 7.3 / 10
Nielsen Media

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May 2012 Memphis TV Household News Ratings

Here are the 2012 Nielsen overnight household ratings for the May sweeps.  This chart shows 2012 and 4 previous sweeps for comparison.

May 2012 Sweeps – 4/26-5/23/12
Overnight Nielsen   Ratings / Shares
WMC WREG WPTY WHBQ
NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News
May 12 5.5 / 13.7 6.4 / 16.1 1.2 / 2.9 4.5 / 11.4
May 11 6.2 / 16 6.5 / 16 .9 / 2 3.4 / 8
May 10 6.0 / 15 5.6 / 14.1 1.4 / 3.6 4.3 / 10.6
May 09 7.3 / 17 7.2 / 17 1.7 / 4 6.7 / 16
May 08 6.7 / 16 6.2 / 15 1.8 / 4 6.3 / 15
5pm News
May 12 5.8 / 10.6 6.2 / 11.5 1.9 / 3.6 4.2 / 7.6
May 11 8.5 / 15 6.8 / 12 3.1 / 6 4.3 / 8
May 10 8.0 / 14.2 7.4 / 13.2 2.9 / 5.2 4.3 / 7.6
May 09 8.0 / 15 7.4 / 14 3.1 / 6 5.7 / 10
May 08 8.8 / 16 8.4 / 15 4.0 / 7 6.0 / 11
6pm News
May 12 6.8 / 11.5 6.6 / 11.2 1.5 / 2.6
May 11 10.2 / 17 7.6 / 12 2.2 / 4
May 10 10.2 / 17 7.1 / 11.8 2.2 / 3.7
May 09 10.0 / 17 7.6 / 13 2.3 / 4
May 08 10.1 / 17 8.4 / 14 3.1 / 5
9pm/10pm News
May 12 8.3 / 12.9 8.7 / 13.6 2.1 / 3.2 9p    4.9 / 7.3
10p    3.1 / 4.8
May 11 10.3 / 15 10.3 / 15 2.0 / 3 9p     5.5 / 8
10p     3.2 / 5
May 10 11.3 / 17 12.0 / 18.1 3.1 / 4.7 6.6 / 9.5
May 09 11.1 / 17 13.0 / 20 3.4 / 5 8.5 / 12
May 08 11.6 / 17 11.5 / 17 4.2 / 6 10.1 / 14
Nielsen Media

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Feb 2012 Memphis TV Household News Ratings

It’s time for me to get caught up….

Here are the February 2012 sweep Neilsen overnight household ratings.  The chart below includes 2012 and 4 previous years.

February 2012 Sweeps  -  2/2-2/29/12
 Overnight Nielsen Ratings/Shares
WMC-TV WREG WHBQ-TV WPTY
NBC – Ch. 5 CBS – Ch. 3 FOX – Ch. 13 ABC – Ch. 24
Mon-Fri  HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News
Feb 12 5.7 / 14.6 5.9 / 15.0 3.6 / 9.1 1.4 / 3.7
Feb 11 6.9 / 17.3 5.9 / 14.7 3.6 / 8.9 .9 / 2.2
Feb 10 7.1 / 17.1 7.1 / 17.2 5.6 / 13.6 1.9 / 4.5
Mar 09 7.2 / 17.0 7.4 / 17.6 6.7 / 16.0 1.4 / 3.2
Feb 08 7.1 / 16.1 7.3 / 16.7 7.0 / 15.9 2.5 / 5.8
5pm News
Feb 12 7.4 / 12.9 6.6 / 11.4 4.2 / 7.0 2.5 / 4.3
Feb 11 9.8 / 16.1 7.3 / 12 5.1 / 8.4 2.7 / 4.5
Feb 10 10.1 / 16.2 8.5 / 13.6 5.4 / 8.6 3.4 / 5.4
Mar 09 8.5 / 15.0 8.3 / 14.7 6.4 / 10.9 3.1 / 5.4
Feb 08 10.5 / 17.2 10.4 / 16.9 7.6 / 12.4 4.6 / 7.6
6pm News
Feb 12 9.4 / 14.9 7.1 / 11.3 1.9 / 3.0
Feb 11 11.6 / 17.4 7.6 / 11.4 2.1 / 3.2
Feb 10 12.8 / 18.9 8.3 / 12.2 2.9 / 4.3
Mar 09 10.5 / 16.9 9.1 / 15 2.2 / 3.5
Feb 08 13 / 19.3 10.7 / 15.8 3.4 / 5.0
9pm / 10pm News
Feb 12 9.4 / 14.7 8.8 / 13.8 9p    4.9 / 7.2 1.7 / 2.8
10p    3.1 / 5.0
Feb 11 12.1 / 17.8 9.5 / 13.9 9p  5.6 / 7.8 1.8 / 2.7
10p  3.2 / 4.7
Feb 10 NA – Olympics 12.7 / 18.4 8.2 / 11.2 3.3 / 4.8
Mar 09 11.4 / 16.6 12.1 / 18 10.7 / 14.6 3.5 / 5.1
Feb 08 11.4 / 16.2 11.5 / 16.4 9.0 / 12 4.5 / 6.4
Nielsen Media
Feb 12 Sweep Notes:  In   2009, the sweep was moved to March due to the analog to digital transition   originally scheduled for 2/17/09.  The   transition deadline was delayed, but the sweep was still measured in   March.  The comparisons use March 09   compared to February 10.  In March 2009   WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks.  In February 2010, WMC/NBC aired the Winter   Olympics from 2/12-2/28/10.  Both of   these impacted the household ratings.    The chart includes 5 years of household ratings for comparison.

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Nov 2011 Memphis TV Household News Ratings

The Overnight Household Ratings for the November 2011 sweeps are in.

At 6am – WREG increased their rating and share, but have not achieved the higher ratings from 08 & 09.  WMC has their lowest rating in 4 years.  WPTY & WHBQ remained about flat year to year.

At 5pm – WMC dropped 2 rating points (over 20% of their audience) year to year.  This can probably be attributed to the new 4pm newscast lead-in that replaced Oprah this fall.  FYI…the 4pm newscast on WMC did a 3.4 rating compared to the longer running 4pm newscast on WREG with a 5.25 rating.  WREG & WHBQ have grown year to year and WPTY lost a couple tenths.

At 6pm – Again, WMC loses ground and WREG shows gains.  WPTY is flat.

At 9pm/10pm – WHBQ made the largest gains of the big 4 in both of their newscasts from 2010 to 2011.  Even though WMC is still the clear winner at 10pm their ratings are lower than previous years.  WREG’s ratings remain flat.

November 2011 sweeps were 10/27-11/23/11.  Below is the chart with the 3 previous years included.

WMC WREG WPTY WHBQ
NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13
HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News
NOV 11 5.8 / 15 5.9 / 15 1.2 / 3 3.4 / 9
NOV 10 6.6 / 17 5.4 / 14 1.0 / 3 3.6 / 9
NOV 09 6.1 / 15 7.1 / 17 1.2 / 3 5.6 / 14
NOV 08 7.2 / 16 7.5 / 16 1.8 / 4 6.8 / 15
5pm News
NOV 11 6.6 / 11 7.0 / 12 2.0 / 3 4.3 / 7
NOV 10 8.6 / 15 5.9 / 10 2.3 / 4 3.7 / 6
NOV 09 9.1 / 16 7.8 / 13 2.8 / 5 5.2 / 9
NOV 08 8.9 / 15 8.5 / 14 3.0 / 5 6.0 / 10
6pm News
NOV 11 8.7 / 13 7.7 / 12 1.8 / 3
NOV 10 10.0 / 16 6.9 / 11 1.7 / 3
NOV 09 11.7 / 18 7.4 / 12 2.1 / 3
NOV 08 10.1 / 15 8.9 / 13 2.7 / 4
9pm/10pm News
NOV 11 9.2 / 14 8.9 / 13 2.2 / 3 9pm    5.5 / 8
10pm    3.2 / 5
NOV 10 9.8 / 15 8.9 / 13 2.1 / 3 9pm   4.7 / 7
10pm   2.8 / 4
NOV 09 9.3 / 14 10.9 / 16 4.1 / 6 6.3 / 9
NOV 08 10.1 / 15 11.7 / 17 3.8 / 6 7.0 / 10
Nielsen Overnight Ratings

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May 2011 Memphis TV Household News Ratings

Wednesday, May 25, 2011, was the last day of the May Sweeps.  I’ve included 4 years for comparison.

May 2011 brought many unique news stories to Memphis and the Mid-South which became national news.  The severe weather, deadly tornadoes and the massive Mississippi River flood led the newscasts many days.  President Barack Obama spoke at Booker T. Washington’s high school graduation.  The Memphis Grizzlies and Oklahoma City Thunder went 7 games in Round 2 of the NBA Playoffs after the Grizzlies beat the San Antonio Spurs in Round 1. 

WMC won the news ratings at 5pm and 6pm.  WREG won the 6am ratings. And at 10pm, WMC and WREG were tied.

May 2011 Sweeps:  4/28-5/25/11

Overnight Nielsen Ratings / Shares
  WMC WREG WPTY WHBQ
  NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News        
May 11 6.2 / 16 6.5 / 16 .9 / 2 3.4 / 8
May 10 6.0 / 15 5.6 / 14.1 1.4 / 3.6 4.3 / 10.6
May 09 7.3 / 17 7.2 / 17 1.7 / 4 6.7 / 16
May 08 6.7 / 16 6.2 / 15 1.8 / 4 6.3 / 15
         
5pm News        
May 11 8.5 / 15 6.8 / 12 3.1 / 6 4.3 / 8
May 10 8.0 / 14.2 7.4 / 13.2 2.9 / 5.2 4.3 / 7.6
May 09 8.0 / 15 7.4 / 14 3.1 / 6 5.7 / 10
May 08 8.8 / 16 8.4 / 15 4.0 / 7 6.0 / 11
         
6pm News        
May 11 10.2 / 17 7.6 / 12 2.2 / 4  
May 10 10.2 / 17 7.1 / 11.8 2.2 / 3.7  
May 09 10.0 / 17 7.6 / 13 2.3 / 4  
May 08 10.1 / 17 8.4 / 14 3.1 / 5  
         
9pm/10pm News      
May 11 10.3 / 15 10.3 / 15 2.0 / 3 9p   5.5 / 8
        10p   3.2 / 5
May 10 11.3 / 17 12.0 / 18.1 3.1 / 4.7 6.6 / 9.5
May 09 11.1 / 17 13.0 / 20 3.4 / 5 8.5 / 12
May 08 11.6 / 17 11.5 / 17 4.2 / 6 10.1 / 14
      Nielsen Media

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February 2011 Memphis TV Household News Ratings

Here it is….the 2011 February Sweep household news ratings from the Nielsen overnight data.  I’ve included 4 years as comparison, since the last 2 were not typical.  See the notes below the chart.

WMC leads the news programming ratings in the 4 major news broadcasts according to the February 11 overnight sweeps trend.  WREG is 2nd and WHBQ is 3rd.  The Commercial Appeal’s story about the rating confirms this.

February 2011 Sweeps  -  2/3-3/2/11
 Overnight Nielsen Ratings/Shares
  WMC-TV WREG WHBQ-TV WPTY
  NBC – Ch. 5 CBS – Ch. 3 FOX – Ch. 13 ABC – Ch. 24
Mon-Fri  HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News        
Feb 11 6.9 / 17.3 5.9 / 14.7 3.6 / 8.9 .9 / 2.2
Feb 10 7.1 / 17.1 7.1 / 17.2 5.6 / 13.6 1.9 / 4.5
Mar 09 7.2 / 17.0 7.4 / 17.6 6.7 / 16.0 1.4 / 3.2
Feb 08 7.1 / 16.1 7.3 / 16.7 7.0 / 15.9 2.5 / 5.8
         
5pm News        
Feb 11 9.8 / 16.1 7.3 / 12 5.1 / 8.4 2.7 / 4.5
Feb 10 10.1 / 16.2 8.5 / 13.6 5.4 / 8.6 3.4 / 5.4
Mar 09 8.5 / 15.0 8.3 / 14.7 6.4 / 10.9 3.1 / 5.4
Feb 08 10.5 / 17.2 10.4 / 16.9 7.6 / 12.4 4.6 / 7.6
         
6pm News        
Feb 11 11.6 / 17.4 7.6 / 11.4   2.1 / 3.2
Feb 10 12.8 / 18.9 8.3 / 12.2   2.9 / 4.3
Mar 09 10.5 / 16.9 9.1 / 15   2.2 / 3.5
Feb 08 13 / 19.3 10.7 / 15.8   3.4 / 5.0
         
9pm / 10pm News        
Feb 11 12.1 / 17.8 9.5 / 13.9 9p  5.6 / 7.8 1.8 / 2.7
      10p  3.2 / 4.7  
Feb 10 NA – Olympics 12.7 / 18.4 8.2 / 11.2 3.3 / 4.8
Mar 09 11.4 / 16.6 12.1 / 18 10.7 / 14.6 3.5 / 5.1
Feb 08 11.4 / 16.2 11.5 / 16.4 9.0 / 12 4.5 / 6.4
        Nielsen Media
Feb 11 Sweep Notes:  In 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09.  The transition deadline was delayed, but the sweep was still measured in March.  The comparisons use March 09 compared to February 10.  In March 2009 WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks.  In February 2010, WMC/NBC aired the Winter Olympics from 2/12-2/28/10.  Both of these impacted the household ratings.  The chart includes 4 years of household ratings for comparison.                                                                                                  

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November 2010 Memphis TV Household News Ratings

Wednesday, November 24, was the final day of November 2010 sweeps which began on October 28, 2010.  The chart below compares the current 2010 preliminary overnight household news ratings to 2009 & 2008.   These are the 4 major Monday through Friday news dayparts.

In November 2010, WMC has the largest household rating in every major weekday newscast.  WREG has the 2nd largest household rating and WHBQ is 3rd.

 

  WMC WREG WPTY WHBQ
  NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13
  HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News        
NOV 10 6.6 / 17 5.4 / 14 1.0 / 3 3.6 / 9
NOV 09 6.1 / 15 7.1 / 17 1.2 / 3 5.6 / 14
NOV 08 7.2 / 16 7.5 / 16 1.8 / 4 6.8 / 15
         
5pm News        
NOV 10 8.6 / 15 5.9 / 10 2.3 / 4 3.7 / 6
NOV 09 9.1 / 16 7.8 / 13 2.8 / 5 5.2 / 9
NOV 08 8.9 / 15 8.5 / 14 3.0 / 5 6.0 / 10
         
6pm News        
NOV 10 10.0 / 16 6.9 / 11 1.7 / 3  
NOV 09 11.7 / 18 7.4 / 12 2.1 / 3  
NOV 08 10.1 / 15 8.9 / 13 2.7 / 4  
         
9pm/10pm News        
NOV 10 9.8 / 15 8.9 / 13 2.1 / 3 9pm   4.7 / 7
        10pm   2.8 / 4
NOV 09 9.3 / 14 10.9 / 16 4.1 / 6 6.3 / 9
NOV 08 10.1 / 15 11.7 / 17 3.8 / 6 7.0 / 10
      Nielsen Overnight Ratings

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July 2010 Memphis TV Household News Ratings

July 2010 sweeps are over and the preliminary household ratings and shares are in.  The chart below compares the current 2010 overnight household news ratings to 2009 & 2008.   These are the 4 major Monday through Friday news dayparts.

WMC & WREG are neck and neck at 6am.   WMC wins at 5pm, 6pm and 10pm.  Not only did they win, but also saw gains from 2009 to 2010 in every newscast listed.  On the other hand, WREG shows losses from year to year, but still has a strong presence in Memphis news.

Overnight Nielsen Ratings / Shares
  WMC WREG WPTY WHBQ WLMT
  NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13 CW – Ch. 30
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News          
July 10 4.9 / 13.5 5.0 / 14 1.0 / 2.9 3.0 / 8.5  
July 09 4.3 / 12.2 6.1 / 17.2 .9 / 2.4 3.2 / 9.2  
July 08 4.7 / 12.5 5.5 / 14.9 1.7 / 4.5 4.7 / 12.6  
           
5pm News          
July 10 7.2 / 12.7 6.6 / 11.7 2.5 / 4.4 4.0 / 7.1  
July 09 7.1 / 12.7 7.1 / 12.8 2.7 / 4.9 3.7 / 7  
July 08 8.0 / 14 8.1 / 14.2 4.5 / 7.9 6.2 / 11  
           
6pm News          
July 10 9.4 / 15.7 6.2 / 10.4 2.2 / 3.6    
July 09 9 / 15.1 7.1 / 11.9 2.1 / 3.6    
July 08 9.5 / 15/5 8.0 / 13 3.0 / 4.8    
           
9pm/10pm News        
July 10 11.0 / 16.4 9.9 / 14.7 1.9 / 2.8 4.7 / 6.9 1.9 / 2.7
July 09 9 / 13.5 10.1 / 15.1 3.2 / 4.9 5.2 / 8 3.2 / 5
July 08 9.5 / 14.1 10 / 14.9 4.3 / 6.3 7.3 / 10 4.6 / 6
      Nielsen Media  

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May 2010 Memphis TV Household News Ratings

Yesterday was the final day of May Sweeps and the end of the prime time season finales.   Below are the 2010 May Sweep household average ratings and shares for the 4 major Monday – Friday news time periods in Memphis.  WMC had the largest number of viewing households at 6am, 5pm, and 6pm.  WREG has the largest number of viewing households at 10pm.

May 2010 Sweeps – 4/29-5/26/10

Overnight Nielsen Ratings / Shares
  WMC WREG WPTY WHBQ
  NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News        
May 10 6.0 / 15 5.6 / 14.1 1.4 / 3.6 4.3 / 10.6
May 09 7.3 / 17 7.2 / 17 1.7 / 4 6.7 / 16
May 08 6.7 / 16 6.2 / 15 1.8 / 4 6.3 / 15
         
5pm News        
May 10 8.0 / 14.2 7.4 / 13.2 2.9 / 5.2 4.3 / 7.6
May 09 8.0 / 15 7.4 / 14 3.1 / 6 5.7 / 10
May 08 8.8 / 16 8.4 / 15 4.0 / 7 6.0 / 11
         
6pm News        
May 10 10.2 / 17 7.1 / 11.8 2.2 / 3.7  
May 09 10.0 / 17 7.6 / 13 2.3 / 4  
May 08 10.1 / 17 8.4 / 14 3.1 / 5  
         
9pm/10pm News      
May 10 11.3 / 17 12.0 / 18.1 3.1 / 4.7 6.6 / 9.5
May 09 11.1 / 17 13.0 / 20 3.4 / 5 8.5 / 12
May 08 11.6 / 17 11.5 / 17 4.2 / 6 10.1 / 14
      Nielsen Media

(WHBQ Late News airs at 9pm,  WMC, WREG & WPTY Late News airs at 10pm.)

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2010 82nd Academy Award Memphis Ties and Ratings

5984402510 Leigh Anne & Sean Tuohy-Academy Awards2

On March 7, 2010, the 82nd Annual Academy Awards aired on ABC and locally in Memphis on WPTY (ABC).   The Memphis DMA average household rating was 21.5 with a 29 share.  Last year in 2009, WPTY averaged a 14.9 household rating with a 20.5 share.  An increase of 44% year to year. 

You don’t have to be a media psychic to attribute the increase in Memphis and Mid-South viewership to the success of “The Blind Side”.  Many of you know I’ve been following this since before they started filming the movie.  You can read my previous post here.  At the Academy Awards, Sandra Bullock, portraying local Memphian Leigh Anne Tuohy, won the Oscar for the best performance by an actress in a leading role for The Blind Side.  While it did not win Best Picture, the nomination was enough to keep the local viewers tuned in until the end.  This Commercial Appeal story tells of other Mid-South ties to The Blind Side.

Leigh Anne and Sean Tuohy walked the Red Carpet, attended the Academy Awards ceremony and were recognized by Sandra Bullock in her Oscar acceptance speech.  Prior to the Academy Awards ceremony, Leigh Anne & Collins Tuohy sent Bullock a good luck gift according to this People story, “Leigh Anne Tuohy, the real-life woman whom Sandra portrayed in her Oscar-nominated role in The Blind Side, and her daughter Collins asked eco-friendly jewelry company Alex and Ani to create a special set of their Signature Expandable Bangles for the actress to say “we love you and good luck” at the Oscars. The mother-and-daughter team had a “good luck” charm, a guardian angel charm and even a Baltimore Ravens charm in honor of Michael Oher added to the set of bangles.”

Bullock's Good Luck Bracelet from Tuohys

Nationally, the 82nd Academy Awards telecast on ABC had the largest audience in 5 years, as reported by Media Life Magazine.  “Sunday night’s telecast was the most-watched Oscars in five years, according to time zone-adjusted fast national ratings issued by Nielsen, drawing 41.3 million total viewers.  That was up 5 million over last year and the best for any Oscar ceremony since 42.1 million watched the 2005 show.  Last night’s Oscar ceremony averaged a 26.5 household rating and 40 share among Nielsen metered-market households.  In 2009, the national household rating was 23.3 representing 36.3 million households.”

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