Posts Tagged ‘WLMT’

July 2010 Memphis TV Household News Ratings

July 2010 sweeps are over and the preliminary household ratings and shares are in.  The chart below compares the current 2010 overnight household news ratings to 2009 & 2008.   These are the 4 major Monday through Friday news dayparts.

WMC & WREG are neck and neck at 6am.   WMC wins at 5pm, 6pm and 10pm.  Not only did they win, but also saw gains from 2009 to 2010 in every newscast listed.  On the other hand, WREG shows losses from year to year, but still has a strong presence in Memphis news.

Overnight Nielsen Ratings / Shares
  WMC WREG WPTY WHBQ WLMT
  NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13 CW – Ch. 30
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News          
July 10 4.9 / 13.5 5.0 / 14 1.0 / 2.9 3.0 / 8.5  
July 09 4.3 / 12.2 6.1 / 17.2 .9 / 2.4 3.2 / 9.2  
July 08 4.7 / 12.5 5.5 / 14.9 1.7 / 4.5 4.7 / 12.6  
           
5pm News          
July 10 7.2 / 12.7 6.6 / 11.7 2.5 / 4.4 4.0 / 7.1  
July 09 7.1 / 12.7 7.1 / 12.8 2.7 / 4.9 3.7 / 7  
July 08 8.0 / 14 8.1 / 14.2 4.5 / 7.9 6.2 / 11  
           
6pm News          
July 10 9.4 / 15.7 6.2 / 10.4 2.2 / 3.6    
July 09 9 / 15.1 7.1 / 11.9 2.1 / 3.6    
July 08 9.5 / 15/5 8.0 / 13 3.0 / 4.8    
           
9pm/10pm News        
July 10 11.0 / 16.4 9.9 / 14.7 1.9 / 2.8 4.7 / 6.9 1.9 / 2.7
July 09 9 / 13.5 10.1 / 15.1 3.2 / 4.9 5.2 / 8 3.2 / 5
July 08 9.5 / 14.1 10 / 14.9 4.3 / 6.3 7.3 / 10 4.6 / 6
      Nielsen Media  

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misc Comments 0 Jul 29th, 2010

Memphis TV Household News Ratings for November 09 Sweeps

November 2009 sweeps ended on 11/25.  The chart below compares Memphis November 2009 household ratings and shares to November 2008 during the major news dayparts airing Monday – Friday.   

And the time period winners are…..

WREG  Channel 3 -  6-7am News

WMC  Channel 5 – 5-530pm News

WMC Channel 5 – 6-630pm News

WREG Channel 3 – 10-1035pm News

  WMC WREG WPTY WHBQ WLMT
  NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13 CW – Ch. 30
  HH RTG/Share HH RTG/Share HH RTG/Share HH RTG/Share HH RTG/Share
6am News          
NOV 09 6.1 / 15 7.1 / 17 1.2 / 3 5.6 / 14  
NOV 08 7.2 / 16 7.5 / 16 1.8 / 4 6.8 / 15  
           
5pm News          
NOV 09 9.1 / 16 7.8 / 13 2.8 / 5 5.2 / 9  
NOV 08 8.9 / 15 8.5 / 14 3.0 / 5 6.0 / 10  
           
6pm News          
NOV 09 11.7 / 18 7.4 / 12 2.1 / 3    
NOV 08 10.1 / 15 8.9 / 13 2.7 / 4    
           
9pm/10pm News          
NOV 09 9.3 / 14 10.9 / 16 4.1 / 6 6.3 / 9 2.8 / 4
NOV 08 10.1 / 15 11.7 / 17 3.8 / 6 7.0 / 10 3.6 / 5
      Nielsen Media  

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media, Memphis Comments 0 Nov 30th, 2009

Memphis TV Household News Ratings for July 09 Sweeps

Yesterday was the final day of July 2009 sweeps.  The chart below compares Memphis July 09 overnight household ratings and shares to July 08.  These are the 4 major news dayparts, Monday-Friday.

WREG wins at 6am and 10pm with the largest household rating and share.  WMC wins at 6pm.  The 5pm news is a virtual tie between WMC & WREG.  All stations suffered losses in viewership year to year.  

Overnight Nielsen Ratings / Shares
  WMC WREG WPTY WHBQ WLMT
  NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13 CW – Ch. 30
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News          
July 09 4.3 / 12.2 6.1 / 17.2 .9 / 2.4 3.2 / 9.2  
July 08 4.7 / 12.5 5.5 / 14.9 1.7 / 4.5 4.7 / 12.6  
           
5pm News        
July 09 7.1 / 12.7 7.1 / 12.8 2.7 / 4.9 3.7 / 7  
July 08 8.0 / 14 8.1 / 14.2 4.5 / 7.9 6.2 / 11  
           
6pm News        
July 09 9 / 15.1 7.1 / 11.9 2.1 / 3.6    
July 08 9.5 / 15/5 8.0 / 13 3.0 / 4.8    
           
9pm/10pm News      
July 09 9 / 13.5 10.1 / 15.1 3.2 / 4.9 5.2 / 8 3.2 / 5
July 08 9.5 / 14.1 10 / 14.9 4.3 / 6.3 7.3 / 10 4.6 / 6
Nielsen Media  

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media, Memphis Comments 0 Jul 30th, 2009

Big News Day 6.25.09–Herenton, Fawcett & Jackson…TV Ratings

Yesterday, June 25, 2009, was a big news day in Memphis, and the world.  At 11:30am cdt, Memphis Mayor Willie Herenton announced that he was resigning from mayor to run for the 9th Congressional Seat.  About that same time, news came from California that Farrah Fawcett (62) had passed away after her struggle with cancer.  WREG held most of the Young and Restless lead-in ratings to win the time period.

Station Network Time / Program Household RTG / Sh
WREG ch. 3   CBS 1130-12n  Herenton News Conf 8.7 / 19.4
 WREG ch. 3  CBS 12-1230p  Midday News 8.5 / 27.5
WMC  ch. 5   NBC 12-1p  Midday News 3.8 / 7.8
WPTY ch. 24  ABC 11a-12n  Midday News 3.8 / 8.6
WHBQ ch. 13  FOX 11-1130a  Midday News 2.0 / 4.7

Late afternoon, we found out that Michael Jackson (50) had unexpectedly died from cardiac arrest.  This news along with the earlier news about Fawcett and Herenton added to the viewer interest for the evening and late news.  WMC was the winner for all 3 newscasts.

Station Network Time / Program Household RTG / Sh
WMC  ch. 5   NBC 5-530p  News 7.9 / 13.1
WREG ch. 3   CBS 5-530p  News 6.9 / 11.4
WPTY ch. 24  ABC 5-530p  News 5.3 / 8.9
WHBQ ch. 13  FOX 5-6p  News 5.5 / 8.9
     
WMC  ch. 5   NBC 6-630p  News 11.1 / 17.4
WREG ch. 3   CBS 6-630p  News 7.8 / 12.2
WPTY ch. 24  ABC 6-630p  News 2.1 / 3.3
     
WMC  ch. 5   NBC 10-1035p  10p News 10.3 / 14.4
WREG ch. 3   CBS 10-1035p  10p News 8.3 / 11.6
WPTY ch. 24  ABC 10-1035p  10p News 4.0 / 5.6
WHBQ ch. 13  FOX 9-10p  9p News 5.9 / 7.8
WLMT ch. 30  CW 9-945p  9p News 4.5 / 6.0

The networks scrambled to put special programming together about Farrah Fawcett and Michael Jackson for prime time, pre-empting some of the scheduled programs,  Below are the National overnight ratings and viewers as well as the local Memphis overnight ratings.  There is a big difference between the national winners and the local winners.

National Nielsen Overnights for 6/25/09        
Network 9p edt/8p cdt  Program Household RTG / Sh A18-49  RTG / Sh A 18-34   RTG / Sh Viewers  (millions)
ABC 20/20:  Michael Jackson 3.9 / 7 1.7 / 5 1.1 / 4 5.711
CBS CSI  (Rerun) 5.5 / 9 1.6 / 5 1.0 / 3 8.505
NBC Dateline: Michael Jackson 3.5 / 6 1.7 / 5 1.3 / 4 5.245
FOX So You Think You Can Dance 4.2 / 7 2.5 / 7 2.4 / 8 6.862
           
Network 10p edt/9p cdt  Program Household RTG / Sh A18-49  RTG / Sh A 18-34   RTG / Sh Viewers  (millions)
ABC 20/20:  Farrah Fawcett 5.6 / 10 2.3 / 7 1.3 / 4 8.23
CBS Special:  Michael Jackson 5.0 / 9 2.0 / 6 1.3 / 4 7.566
NBC Dateline:  Farrah Fawcett   1.6 / 5 0.9 / 3 5.826

 

Memphis Nielsen Overnights for 6/25/09  
Station Network Time / Program Household RTG / Sh
WMC  ch. 5   NBC 8-9p   Dateline: Michael Jackson 7.0 / 9.9
WREG ch. 3   CBS 8-9p   CSI  (Rerun) 5.6 / 8.1
WPTY ch. 24  ABC 8-9p  20/20  Michael Jackson 4.4 / 6.3
WHBQ ch. 13  FOX 8-9p  So You Think You Can Dance 2.5 / 3.7
     
WMC  ch. 5   NBC 9-10p  Dateline:  Farrah Fawcett 7.2 / 9.5
WREG ch. 3   CBS 9-10p Special:  Michael Jackson 4.9 / 6.4
WPTY ch. 24  ABC 9-10p  20/20  Farrah Fawcett 4.7 / 6.2
From tvbythenumbers.com and medialifemagazine.com
Nielsen TV Ratings

The information not listed here was the NBA Draft where the Memphis Grizzlies drafted Hasheem Thabeet #2, DeMarre Carroll #27 and Sam Young #36.  Other exciting draft news was Memphis Tigers Tyreke Evans was drafted by Sacramento #4 and Robert Dozier was drafted by Miami #60.

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media, Memphis Comments 0 Jun 26th, 2009

Memphis TV Household News Ratings for May 09 Sweeps

The May 2009 Sweeps are over.  The chart below compares Memphis May 09 overnight preliminary household ratings and shares to May 08.  These are the 4 major news dayparts, Monday-Friday.

May 2009 Sweeps – 4/23-5/20/09

Overnight Nielsen Ratings / Shares
  WMC WREG WPTY WHBQ WLMT
  NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13 CW – Ch. 30
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News          
May 09 7.3 / 17 7.2 / 17 1.7 / 4 6.7 / 16  
May 08 6.7 / 16 6.2 / 15 1.8 / 4 6.3 / 15  
           
5pm News          
May 09 8.0 / 15 7.4 / 14 3.1 / 6 5.7 / 10  
May 08 8.8 / 16 8.4 / 15 4.0 / 7 6.0 / 11  
           
6pm News          
May 09 10.0 / 17 7.6 / 13 2.3 / 4    
May 08 10.1 / 17 8.4 / 14 3.1 / 5    
           
9pm/10pm News        
May 09 11.1 / 17 13.0 / 20 3.4 / 5 8.5 / 12 3.3 / 5
May 08 11.6 / 17 11.5 / 17 4.2 / 6 10.1 / 14 4.1 / 6
      Nielsen Media  

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media, Memphis Comments 0 May 21st, 2009

Memphis Website Visitor Counts & Advertising Info

This week, 2 Memphis TV stations launched new website designs, WREG.com and MyFoxMemphis.com. 

All media outlets have found their companion website to be a source for significant advertising income with annual revenue growth potential. 

Below is a chart that will give an indication of the number of visitors to the Commercial Appeal and Memphis television station’s websites:

  Websites visited yesterday Websites visited past week
  Persons 18+ Persons 18+
 CommercialAppeal.com 44,474 107,048
 MyEyewitnessNews.com           WPTY ABC24 & WLMT CW30 30,856 86,070
 MyFoxMemphis.com                                 WHBQ FOX 13 30,976 77,892
 WMCTV.com  WMC Ch 5  NBC 29,500 106,812
 WREG.com  WREG Ch 3  CBS 42,652 127,734
Source:  Scarborough Research  Apr 08-Sep 08

Buying advertising on websites is different than buying other media.  Various sized ads (banners, leaderboards, tiles, buttons, etc.) appear in multiple places with a link to a splash page or the advertisers website.  Other website advertising options are video pre-roll ads, pop-ups, rich media, contest sponsorships to name a few, and more are being added regularly. 

The cost for the ads vary.  Some charge a range of CPMs based on the position and the page and you select the number of impressions (views).  And other ad positions are sold monthly or annually for a flat fee.  There are custom packages that will combine several elements to create an overall website campaign.  When you run these ads, it’s valuable to know the number of impressions for the ad, the number of visitors that click on the ad and the click through rate.

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advertising, media, Memphis Comments 0 Feb 6th, 2009

2/17/09-The Change from Analog TV to All-Digital Impacts Advertising

Update 1/26/09:  More information on the DTV transition and possible delay. 

 

On February 17, 2009, analog TV will be completely replaced by all-digital TV broadcasting.  People receiving their TV signal with an antenna must get a digital converter box to view over-the-air broadcast stations.  The FCC has a website with the FAQs on the change to digital broadcasting. 

According to a recent article from MediaLife Magazine, about 8% of the U.S. TV households are unprepared for the change.  They go on to say the demographics of these households are, “older and rural…less educated, high school dropouts, low income, especially under $25,000 yearly household income.  The top most-unready markets are Houston and Dallas. And then it’s Memphis and Austin, and Los Angeles…” 

A Nielsen report from October 15 says Houston is least prepared with 15.8% unready and Ft. Myers/Naples is the most prepared with 2.4% unready.  This Nielsen report lists all of the markets and their percent of preparedness.  It puts Memphis at: 

11.58% completely unready      20.68% partially unready      67.74% completely ready

Media planners, buyers and all advertisers should be aware of the potential impact this change will have on the television viewing audience and the Nielsen ratings beginning 2/17/09. This MediaLife Magazine story gives more in-depth information, but here are a few other things to consider: 

  • The lag time before the unready households get the equipment to receive the signal will have an immediate impact on the audience levels.
  • If the unready households get cable or satellite, they will have more viewing options which could erode the broadcast audience.
  • Nielsen has moved the February sweep to March…3/5-4/1/09. 
    • Projections using the March ratings will be somewhat skewed, especially 1st quarter 2010.
    • The 2009 1st quarter post buy analysis will not reflect Jan. through Feb. 17 actual audience levels.
    • The televised NCAA tournament, (also known as March Madness) will have a direct impact on the sweep ratings that are not consistent with regular viewing habits.

Since Memphis is near the top of the unready households list, TV advertisers should be informed and prepared to make adjustments to their advertising schedules according to their target demographic and flight dates. 

WMC, WREG, WPTY/WLMT & WHBQ are all promoting the analog to digital transition to their Memphis and Mid-South viewers.  That is the absolute best way to reach the people that must buy the digital converter box to continue to see broadcast television beginning 2/17/09.

FYI…. WMC-TV 5 will conduct an analog shut off test on Wednesday, December 17th at 6:30pm. 

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advertising, media, Memphis Comments 0 Dec 15th, 2008

Memphis TV Household News Ratings for November 08 Sweeps

The November 2008 sweeps are over.  The chart below compares Memphis November 2008 household ratings & shares to November 2007.  These are for the 4 major news dayparts Monday through Friday.

The Memphis news household ratings results overview: 

WMC, WREG & WHBQ all enjoyed an increase in ratings from year to year during the 6am news and the 9pm/10pm late news.  Every station saw a decrease in ratings at 5pm and 6pm.  WHBQ was the only station to maintain their share in the 5-6pm newscast.  

WREG Channel 3 reached the most households during the 6am early morning news and 10pm/9pm late news. 

WMC Channel 5 reached the most households during the 5pm and 6pm early news.

WHBQ Channel 13 is a close 3rd at 6am with only 1 share point difference.

WPTY Channel 24 ratings slid in all of these news areas.

WLMT Channel 30 had a ratings decrease during their 9pm news.

 

  WMC WREG WPTY WHBQ WLMT
  NBC – Ch.5 CBS – Ch.3 ABC- Ch.24 FOX – Ch.13 CW – Ch.30
  HH RTG/Share HH RTG/Share HH RTG/Share HH RTG/Share HH RTG/Share
6am News        
NOV 08 7.2 / 16 7.5 / 16 1.8 / 4 6.8 / 15  
NOV 07 5.6 / 14 7.1 / 17 2.4 / 6 5.0 / 12  
           
5pm News        
NOV 08 8.9 / 15 8.5 / 14 3.0 / 5 6.0 / 10  
NOV 07 9.6 / 16 10.6 / 18 3.8 / 7 6.2 / 10  
           
6pm News        
NOV 08 10.1 / 15 8.9 / 13 2.7 / 4    
NOV 07 10.6 / 17 10.9 / 17 3.4 / 5    
           
9pm/10pm News        
NOV 08 10.1 / 15 11.7 / 17 3.8 / 6 7.0 / 10 3.6 / 5
NOV 07 8.9 / 14 10.6 / 17 4.2 / 7 6.4 / 9 5.4 / 8

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media, Memphis Comments 0 Dec 1st, 2008

Presidential Debate #2 Viewership – Memphis Ratings Winner

The 2nd Presidential Debate held on Tuesday, 10/7/08 between John McCain and Barack Obama at Belmont College in Nashville drew about 38.1 million viewers on the Big 4 Networks, with ABC attracting the largest number of viewers.  Media Life has the overnight recap.

Media Week reports on the total viewers for the 2nd Presidential Debate.  “According to Nielsen, 63.2 million viewers tuned in to one of the 11 networks that carried the debate, including ABC, CBS, FOX, NBC, Telemundo, Univision, BBC-America, CNBC, CNN, FOX News Channel and MSNBC. The first debate drew an audience of 52.4 million.”

“Despite the increase, the presidential candidates failed to draw a larger audience than the vice-presidential debate last Thursday (Oct. 2), which had an audience of 69.9 million.”

“Nashville had the largest audience with a household rating of 59.2, followed by Memphis (55.7) and Baltimore (55.6). The Sacramento-Stockton-Modesto, Calif. market had the lowest rating with a 31.8.”

Isn’t it interesting that Memphis had the 2nd largest audience behind Nashville. 

In Memphis, according to the Nielsen preliminary overnight household ratings, we have a new ratings winner.  WREG had the largest audience for the one and a half hour debate from 8-9:30pm.  The Memphis TV station’s preliminary household overnight ratings and shares are:

Station              HH RTG  /  Share

WREG  (CBS)         14.50  /  18.34

WMC  (NBC)           8.43  /  10.67

WHBQ  (FOX)         7.37  /  9.32

WPTY  (ABC)          4.64  /  5.86

On WLMT (CW)  Privileged aired from 8-9  2.13 rtg / 2.69 share

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advertising, media, Memphis Comments 0 Oct 8th, 2008