Posts Tagged ‘Ratings’
2012 Summer Olympics – Memphis & National Ratings
The 2012 Summer Olympics from London are over. It was a great run, both in Memphis and nationally. Below are the numbers from Memphis – WMC/NBC broadcast and the averages from the National Metered Markets.
The first chart compares the household ratings and shares to previous Summer Olympic broadcasts on WMC in Memphis.
The second shows the Memphis – WMC/NBC numbers compared to the National Metered Market averages.
| Summer Olympic Rating Comparison | |||||
| Memphis WMC Averages | |||||
| 7/27-8/12/12 | |||||
| Memphis Household Ratings for 2012 and 3 previous Summer Olympics – by daypart | |||||
| Daytime | Prime | Late Night | Overnight | Wknd Day | |
| HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | |
| 2012 – London | 5.8 / 13.0 | 16.4 / 25.2 | 6.1 / 13.0 | 3.5 / 9.8 | 7.7 / 15.5 |
| 2008 – Beijing | 5.7 / 12.9 | 15.6 / 20.3 | 7.5 / 16.7 | 5.4 / 15.6 | 10.0 / 18.4 |
| 2004 – Athens | 4.9 / 11.2 | 14.1 / 21.0 | 5.1 / 12.4 | 2.6 / 9.5 | 7.1 / 13.8 |
| 2000 – Sydney | 2.7 / 8.1 | 11.7 / 18.0 | 3.9 / 10.3 | NA | 5.6 / 11.0 |
| Memphis Compared to National Metered Markets Averages | |||||
| Daytime | Prime | Late Night | Overnight | Wknd Day | |
| HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | |
| Memphis | 5.8 / 13.0 | 16.4 / 25.2 | 6.1 / 13.0 | 3.5 / 9.8 | 7.7 / 15.5 |
| Nat’l Metered Mkts | 5.8 / 15.9 | 18.4 / 31.4 | 4.9 / 15.1 | 2.7 / 12.3 | 7.9 / 19.6 |
| Nielsen Media | |||||
Tags: 2012, 2012 Olympics, audience, broadcast, comparison, full stadium, London, media buying, Memphis, NBC, Nielsen, nielsen ratings, olympic opening ceremony, Olympic Stadium, Olympic Summer Games, olympics, Ratings, summer, summer olympics, Television, viewers, viewership, wmc
July 2012 Memphis TV Household News Ratings
Now for July…. Below are the Nielsen household ratings for the 2012 July sweeps. Included are 2012 ratings / shares and 4 previous years.
| July 2012 Sweeps 6/28-7/25/12 | ||||
| Overnight Nielsen Ratings / Shares | ||||
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| July 12 | 5.1 / 14 | 5.2 / 14.1 | 1.0 / 2.8 | 3.2 / 8.7 |
| July 11 | 5.0 / 15 | 3.2 / 9 | .7 / 2 | 2.6 / 8 |
| July 10 | 4.9 / 13.5 | 5.0 / 14 | 1.0 / 2.9 | 3.0 / 8.5 |
| July 09 | 4.3 / 12.2 | 6.1 / 17.2 | .9 / 2.4 | 3.2 / 9.2 |
| July 08 | 4.7 / 12.5 | 5.5 / 14.9 | 1.7 / 4.5 | 4.7 / 12.6 |
| 5pm News | ||||
| July 12 | 6.6 / 11.7 | 6.7 / 11.9 | 1.7 / 3.1 | 3.9 / 6.6 |
| July 11 | 7.0 / 12 | 8.1 / 14 | 3.0 / 5 | 4.6 / 8 |
| July 10 | 7.2 / 12.7 | 6.6 / 11.7 | 2.5 / 4.4 | 4.0 / 7.1 |
| July 09 | 7.1 / 12.7 | 7.1 / 12.8 | 2.7 / 4.9 | 3.7 / 7 |
| July 08 | 8.0 / 14 | 8.1 / 14.2 | 4.5 / 7.9 | 6.2 / 11 |
| 6pm News | ||||
| July 12 | 8.0 / 13.2 | 7.0 / 11.5 | 1.6 / 2.7 | |
| July 11 | 8.1 / 13 | 7.7 / 12 | 1.9 / 3 | |
| July 10 | 9.4 / 15.7 | 6.2 / 10.4 | 2.2 / 3.6 | |
| July 09 | 9 / 15.1 | 7.1 / 11.9 | 2.1 / 3.6 | |
| July 08 | 9.5 / 15/5 | 8.0 / 13 | 3.0 / 4.8 | |
| 9pm/10pm News | ||||
| July 12 | 8.9 / 14.1 | 7.7 / 12.3 | 1.6 / 2.5 | 9p 4.0 / 6.2 |
| 10p 2.6 / 4.1 | ||||
| July 11 | 8.9 / 14 | 7.0 / 11 | 2.2 / 4 | 9p 3.7 / 6 |
| 10p 2.8 / 5 | ||||
| July 10 | 11.0 / 16.4 | 9.9 / 14.7 | 1.9 / 2.8 | 4.7 / 6.9 |
| July 09 | 9 / 13.5 | 10.1 / 15.1 | 3.2 / 4.9 | 5.2 / 8 |
| July 08 | 9.5 / 14.1 | 10 / 14.9 | 4.3 / 6.3 | 7.3 / 10 |
| Nielsen Media | ||||
Tags: 2012, household rating, July, July news stories, July Sweeps, media, media buying, Memphis, news, news rating, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
May 2012 Memphis TV Household News Ratings
Here are the 2012 Nielsen overnight household ratings for the May sweeps. This chart shows 2012 and 4 previous sweeps for comparison.
| May 2012 Sweeps – 4/26-5/23/12 | ||||
| Overnight Nielsen Ratings / Shares | ||||
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| May 12 | 5.5 / 13.7 | 6.4 / 16.1 | 1.2 / 2.9 | 4.5 / 11.4 |
| May 11 | 6.2 / 16 | 6.5 / 16 | .9 / 2 | 3.4 / 8 |
| May 10 | 6.0 / 15 | 5.6 / 14.1 | 1.4 / 3.6 | 4.3 / 10.6 |
| May 09 | 7.3 / 17 | 7.2 / 17 | 1.7 / 4 | 6.7 / 16 |
| May 08 | 6.7 / 16 | 6.2 / 15 | 1.8 / 4 | 6.3 / 15 |
| 5pm News | ||||
| May 12 | 5.8 / 10.6 | 6.2 / 11.5 | 1.9 / 3.6 | 4.2 / 7.6 |
| May 11 | 8.5 / 15 | 6.8 / 12 | 3.1 / 6 | 4.3 / 8 |
| May 10 | 8.0 / 14.2 | 7.4 / 13.2 | 2.9 / 5.2 | 4.3 / 7.6 |
| May 09 | 8.0 / 15 | 7.4 / 14 | 3.1 / 6 | 5.7 / 10 |
| May 08 | 8.8 / 16 | 8.4 / 15 | 4.0 / 7 | 6.0 / 11 |
| 6pm News | ||||
| May 12 | 6.8 / 11.5 | 6.6 / 11.2 | 1.5 / 2.6 | |
| May 11 | 10.2 / 17 | 7.6 / 12 | 2.2 / 4 | |
| May 10 | 10.2 / 17 | 7.1 / 11.8 | 2.2 / 3.7 | |
| May 09 | 10.0 / 17 | 7.6 / 13 | 2.3 / 4 | |
| May 08 | 10.1 / 17 | 8.4 / 14 | 3.1 / 5 | |
| 9pm/10pm News | ||||
| May 12 | 8.3 / 12.9 | 8.7 / 13.6 | 2.1 / 3.2 | 9p 4.9 / 7.3 |
| 10p 3.1 / 4.8 | ||||
| May 11 | 10.3 / 15 | 10.3 / 15 | 2.0 / 3 | 9p 5.5 / 8 |
| 10p 3.2 / 5 | ||||
| May 10 | 11.3 / 17 | 12.0 / 18.1 | 3.1 / 4.7 | 6.6 / 9.5 |
| May 09 | 11.1 / 17 | 13.0 / 20 | 3.4 / 5 | 8.5 / 12 |
| May 08 | 11.6 / 17 | 11.5 / 17 | 4.2 / 6 | 10.1 / 14 |
| Nielsen Media | ||||
Tags: 2012, household rating, May, May news stories, May Sweeps, media, media buying, Memphis, news, news rating, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
Feb 2012 Memphis TV Household News Ratings
It’s time for me to get caught up….
Here are the February 2012 sweep Neilsen overnight household ratings. The chart below includes 2012 and 4 previous years.
| February 2012 Sweeps - 2/2-2/29/12 | ||||
| Overnight Nielsen Ratings/Shares | ||||
| WMC-TV | WREG | WHBQ-TV | WPTY | |
| NBC – Ch. 5 | CBS – Ch. 3 | FOX – Ch. 13 | ABC – Ch. 24 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| Feb 12 | 5.7 / 14.6 | 5.9 / 15.0 | 3.6 / 9.1 | 1.4 / 3.7 |
| Feb 11 | 6.9 / 17.3 | 5.9 / 14.7 | 3.6 / 8.9 | .9 / 2.2 |
| Feb 10 | 7.1 / 17.1 | 7.1 / 17.2 | 5.6 / 13.6 | 1.9 / 4.5 |
| Mar 09 | 7.2 / 17.0 | 7.4 / 17.6 | 6.7 / 16.0 | 1.4 / 3.2 |
| Feb 08 | 7.1 / 16.1 | 7.3 / 16.7 | 7.0 / 15.9 | 2.5 / 5.8 |
| 5pm News | ||||
| Feb 12 | 7.4 / 12.9 | 6.6 / 11.4 | 4.2 / 7.0 | 2.5 / 4.3 |
| Feb 11 | 9.8 / 16.1 | 7.3 / 12 | 5.1 / 8.4 | 2.7 / 4.5 |
| Feb 10 | 10.1 / 16.2 | 8.5 / 13.6 | 5.4 / 8.6 | 3.4 / 5.4 |
| Mar 09 | 8.5 / 15.0 | 8.3 / 14.7 | 6.4 / 10.9 | 3.1 / 5.4 |
| Feb 08 | 10.5 / 17.2 | 10.4 / 16.9 | 7.6 / 12.4 | 4.6 / 7.6 |
| 6pm News | ||||
| Feb 12 | 9.4 / 14.9 | 7.1 / 11.3 | 1.9 / 3.0 | |
| Feb 11 | 11.6 / 17.4 | 7.6 / 11.4 | 2.1 / 3.2 | |
| Feb 10 | 12.8 / 18.9 | 8.3 / 12.2 | 2.9 / 4.3 | |
| Mar 09 | 10.5 / 16.9 | 9.1 / 15 | 2.2 / 3.5 | |
| Feb 08 | 13 / 19.3 | 10.7 / 15.8 | 3.4 / 5.0 | |
| 9pm / 10pm News | ||||
| Feb 12 | 9.4 / 14.7 | 8.8 / 13.8 | 9p 4.9 / 7.2 | 1.7 / 2.8 |
| 10p 3.1 / 5.0 | ||||
| Feb 11 | 12.1 / 17.8 | 9.5 / 13.9 | 9p 5.6 / 7.8 | 1.8 / 2.7 |
| 10p 3.2 / 4.7 | ||||
| Feb 10 | NA – Olympics | 12.7 / 18.4 | 8.2 / 11.2 | 3.3 / 4.8 |
| Mar 09 | 11.4 / 16.6 | 12.1 / 18 | 10.7 / 14.6 | 3.5 / 5.1 |
| Feb 08 | 11.4 / 16.2 | 11.5 / 16.4 | 9.0 / 12 | 4.5 / 6.4 |
| Nielsen Media | ||||
| Feb 12 Sweep Notes: In 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09. The transition deadline was delayed, but the sweep was still measured in March. The comparisons use March 09 compared to February 10. In March 2009 WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks. In February 2010, WMC/NBC aired the Winter Olympics from 2/12-2/28/10. Both of these impacted the household ratings. The chart includes 5 years of household ratings for comparison. | ||||
Tags: 2012, Feb, February, February News Stories, February Sweeps, household rating, media, media buying, Memphis, news, news rating, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
2012 Super Bowl XLVI – Memphis & National Ratings
Lucas Stadium in Indianapolis at the start of Super Bowl XLVI between the New York Giants and New England Patriots - 2012 Reuters
Super Bowl XLVI on February 5, 2012 ended with the New York Giants beating the New England Patriots, 21-17.
According to TV by the Numbers, NBC scored a 47.8 household rating and a 71 share slightly under the 2011 Super Bowl last year on Fox.
In Memphis, the preliminary Nielsen overnight ratings show the local NBC affiliate WMC averaging a 46.6 household rating with a 67.2 share. The beginning of the game started with a 41.2 rating / 61.3 share at 5:30pm central time, growing to a 50.6 rating / 70.2 share at the end.
Below is the trending for the Super Bowl game broadcasts over the past 5 years.
| National | Memphis | |||
| Year | Network | Rtg / Sh | Rtg / Sh | |
| 2012 | NBC | 47.8 / 71 | 46.6 / 67 | |
| 2011 | FOX | 47.9 / 71 | 47.7 / 65 | |
| 2010 | CBS | 46.4 / 68 | 47.7 / 65 | |
| 2009 | NBC | 42.1 / 65 | 46.3 / 63 | |
| 2008 | FOX | 44.7 / 66 | 47.8 / 62 |
The national advertisers during the Super Bowl extend their reach with inclusion on numerous websites and links with a line-up of the commercials for post game viewing. As mentioned in last year’s Super Bowl post, the local stations shoud have links to the local Super Bowl advertisers.
Just updated on TV by the Numbers, Super Bowl XLVI 2012 had the largest audience in the TV history.
MOST-WATCHED PROGRAMS IN U.S. TELEVISION HISTORY
1. 111.3 Million – Super Bowl XLVI, NBC (Last Night’s Game)
2. 111.0 Million – Super Bowl XLV, Fox
3. 106.5 Million – Super Bowl XLIV, CBS
4. 106.0 Million – M.A.S.H. Finale, CBS
5. 98.7 Million – Super Bowl XLIII, NBC
Tags: 2012, advertising, facts, figures, Largest audience in Television history, media, media buying, Memphis, New England Patriots, New York Giants, Nielsen, Ratings, Super Bowl, Super Bowl XLVI, Television, TV, viewership, wmc
Nov 2011 Memphis TV Household News Ratings
The Overnight Household Ratings for the November 2011 sweeps are in.
At 6am – WREG increased their rating and share, but have not achieved the higher ratings from 08 & 09. WMC has their lowest rating in 4 years. WPTY & WHBQ remained about flat year to year.
At 5pm – WMC dropped 2 rating points (over 20% of their audience) year to year. This can probably be attributed to the new 4pm newscast lead-in that replaced Oprah this fall. FYI…the 4pm newscast on WMC did a 3.4 rating compared to the longer running 4pm newscast on WREG with a 5.25 rating. WREG & WHBQ have grown year to year and WPTY lost a couple tenths.
At 6pm – Again, WMC loses ground and WREG shows gains. WPTY is flat.
At 9pm/10pm – WHBQ made the largest gains of the big 4 in both of their newscasts from 2010 to 2011. Even though WMC is still the clear winner at 10pm their ratings are lower than previous years. WREG’s ratings remain flat.
November 2011 sweeps were 10/27-11/23/11. Below is the chart with the 3 previous years included.
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | |
| 6am News | ||||
| NOV 11 | 5.8 / 15 | 5.9 / 15 | 1.2 / 3 | 3.4 / 9 |
| NOV 10 | 6.6 / 17 | 5.4 / 14 | 1.0 / 3 | 3.6 / 9 |
| NOV 09 | 6.1 / 15 | 7.1 / 17 | 1.2 / 3 | 5.6 / 14 |
| NOV 08 | 7.2 / 16 | 7.5 / 16 | 1.8 / 4 | 6.8 / 15 |
| 5pm News | ||||
| NOV 11 | 6.6 / 11 | 7.0 / 12 | 2.0 / 3 | 4.3 / 7 |
| NOV 10 | 8.6 / 15 | 5.9 / 10 | 2.3 / 4 | 3.7 / 6 |
| NOV 09 | 9.1 / 16 | 7.8 / 13 | 2.8 / 5 | 5.2 / 9 |
| NOV 08 | 8.9 / 15 | 8.5 / 14 | 3.0 / 5 | 6.0 / 10 |
| 6pm News | ||||
| NOV 11 | 8.7 / 13 | 7.7 / 12 | 1.8 / 3 | |
| NOV 10 | 10.0 / 16 | 6.9 / 11 | 1.7 / 3 | |
| NOV 09 | 11.7 / 18 | 7.4 / 12 | 2.1 / 3 | |
| NOV 08 | 10.1 / 15 | 8.9 / 13 | 2.7 / 4 | |
| 9pm/10pm News | ||||
| NOV 11 | 9.2 / 14 | 8.9 / 13 | 2.2 / 3 | 9pm 5.5 / 8 |
| 10pm 3.2 / 5 | ||||
| NOV 10 | 9.8 / 15 | 8.9 / 13 | 2.1 / 3 | 9pm 4.7 / 7 |
| 10pm 2.8 / 4 | ||||
| NOV 09 | 9.3 / 14 | 10.9 / 16 | 4.1 / 6 | 6.3 / 9 |
| NOV 08 | 10.1 / 15 | 11.7 / 17 | 3.8 / 6 | 7.0 / 10 |
| Nielsen Overnight Ratings | ||||
Tags: 2012, household rating, media, Memphis, news, news ratings, Nielsen, nielsen ratings, Nov, November, November news stories, November sweeps, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
May 2011 Memphis TV Household News Ratings
Wednesday, May 25, 2011, was the last day of the May Sweeps. I’ve included 4 years for comparison.
May 2011 brought many unique news stories to Memphis and the Mid-South which became national news. The severe weather, deadly tornadoes and the massive Mississippi River flood led the newscasts many days. President Barack Obama spoke at Booker T. Washington’s high school graduation. The Memphis Grizzlies and Oklahoma City Thunder went 7 games in Round 2 of the NBA Playoffs after the Grizzlies beat the San Antonio Spurs in Round 1.
WMC won the news ratings at 5pm and 6pm. WREG won the 6am ratings. And at 10pm, WMC and WREG were tied.
May 2011 Sweeps: 4/28-5/25/11
| Overnight Nielsen Ratings / Shares | ||||
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| May 11 | 6.2 / 16 | 6.5 / 16 | .9 / 2 | 3.4 / 8 |
| May 10 | 6.0 / 15 | 5.6 / 14.1 | 1.4 / 3.6 | 4.3 / 10.6 |
| May 09 | 7.3 / 17 | 7.2 / 17 | 1.7 / 4 | 6.7 / 16 |
| May 08 | 6.7 / 16 | 6.2 / 15 | 1.8 / 4 | 6.3 / 15 |
| 5pm News | ||||
| May 11 | 8.5 / 15 | 6.8 / 12 | 3.1 / 6 | 4.3 / 8 |
| May 10 | 8.0 / 14.2 | 7.4 / 13.2 | 2.9 / 5.2 | 4.3 / 7.6 |
| May 09 | 8.0 / 15 | 7.4 / 14 | 3.1 / 6 | 5.7 / 10 |
| May 08 | 8.8 / 16 | 8.4 / 15 | 4.0 / 7 | 6.0 / 11 |
| 6pm News | ||||
| May 11 | 10.2 / 17 | 7.6 / 12 | 2.2 / 4 | |
| May 10 | 10.2 / 17 | 7.1 / 11.8 | 2.2 / 3.7 | |
| May 09 | 10.0 / 17 | 7.6 / 13 | 2.3 / 4 | |
| May 08 | 10.1 / 17 | 8.4 / 14 | 3.1 / 5 | |
| 9pm/10pm News | ||||
| May 11 | 10.3 / 15 | 10.3 / 15 | 2.0 / 3 | 9p 5.5 / 8 |
| 10p 3.2 / 5 | ||||
| May 10 | 11.3 / 17 | 12.0 / 18.1 | 3.1 / 4.7 | 6.6 / 9.5 |
| May 09 | 11.1 / 17 | 13.0 / 20 | 3.4 / 5 | 8.5 / 12 |
| May 08 | 11.6 / 17 | 11.5 / 17 | 4.2 / 6 | 10.1 / 14 |
| Nielsen Media | ||||
Tags: 2011, flood, household rating, May, May news stories, May Sweeps, media, Memphis, Memphis Flood, Memphis Grizzlies, news, news ratings, Nielsen, nielsen ratings, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
February 2011 Memphis TV Household News Ratings
Here it is….the 2011 February Sweep household news ratings from the Nielsen overnight data. I’ve included 4 years as comparison, since the last 2 were not typical. See the notes below the chart.
WMC leads the news programming ratings in the 4 major news broadcasts according to the February 11 overnight sweeps trend. WREG is 2nd and WHBQ is 3rd. The Commercial Appeal’s story about the rating confirms this.
| February 2011 Sweeps - 2/3-3/2/11 | ||||
| Overnight Nielsen Ratings/Shares | ||||
| WMC-TV | WREG | WHBQ-TV | WPTY | |
| NBC – Ch. 5 | CBS – Ch. 3 | FOX – Ch. 13 | ABC – Ch. 24 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| Feb 11 | 6.9 / 17.3 | 5.9 / 14.7 | 3.6 / 8.9 | .9 / 2.2 |
| Feb 10 | 7.1 / 17.1 | 7.1 / 17.2 | 5.6 / 13.6 | 1.9 / 4.5 |
| Mar 09 | 7.2 / 17.0 | 7.4 / 17.6 | 6.7 / 16.0 | 1.4 / 3.2 |
| Feb 08 | 7.1 / 16.1 | 7.3 / 16.7 | 7.0 / 15.9 | 2.5 / 5.8 |
| 5pm News | ||||
| Feb 11 | 9.8 / 16.1 | 7.3 / 12 | 5.1 / 8.4 | 2.7 / 4.5 |
| Feb 10 | 10.1 / 16.2 | 8.5 / 13.6 | 5.4 / 8.6 | 3.4 / 5.4 |
| Mar 09 | 8.5 / 15.0 | 8.3 / 14.7 | 6.4 / 10.9 | 3.1 / 5.4 |
| Feb 08 | 10.5 / 17.2 | 10.4 / 16.9 | 7.6 / 12.4 | 4.6 / 7.6 |
| 6pm News | ||||
| Feb 11 | 11.6 / 17.4 | 7.6 / 11.4 | 2.1 / 3.2 | |
| Feb 10 | 12.8 / 18.9 | 8.3 / 12.2 | 2.9 / 4.3 | |
| Mar 09 | 10.5 / 16.9 | 9.1 / 15 | 2.2 / 3.5 | |
| Feb 08 | 13 / 19.3 | 10.7 / 15.8 | 3.4 / 5.0 | |
| 9pm / 10pm News | ||||
| Feb 11 | 12.1 / 17.8 | 9.5 / 13.9 | 9p 5.6 / 7.8 | 1.8 / 2.7 |
| 10p 3.2 / 4.7 | ||||
| Feb 10 | NA – Olympics | 12.7 / 18.4 | 8.2 / 11.2 | 3.3 / 4.8 |
| Mar 09 | 11.4 / 16.6 | 12.1 / 18 | 10.7 / 14.6 | 3.5 / 5.1 |
| Feb 08 | 11.4 / 16.2 | 11.5 / 16.4 | 9.0 / 12 | 4.5 / 6.4 |
| Nielsen Media | ||||
| Feb 11 Sweep Notes: In 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09. The transition deadline was delayed, but the sweep was still measured in March. The comparisons use March 09 compared to February 10. In March 2009 WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks. In February 2010, WMC/NBC aired the Winter Olympics from 2/12-2/28/10. Both of these impacted the household ratings. The chart includes 4 years of household ratings for comparison. | ||||
Tags: 2011, February, February Sweeps, household rating, media, Memphis, news, news ratings, Nielsen, nielsen ratings, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
2011 Super Bowl XLV – Memphis & National Ratings
(photo by Charlie Riedel)
Super Bowl XLV on February 6, 2011 ended with the Green Bay Packers beating the Pittsburgh Steelers, 31 – 25.
According to TV by the Numbers, FOX scored a 47.9 household rating and 71 share with the broadcast of Super Bowl XLV beating last year’s ratings on CBS of a 46.4 household rating and 68 share.
In Memphis, the preliminary Nielsen overnight ratings show the local FOX affiliate WHBQ tying the Super Bowl ratings last year on WREG/CBS with a 47.7 household rating and a 65 share.
Below is the trending for the Super Bowl game broadcasts over the past 4 years.
| National | Memphis | ||
| Year | Network | Rtg / Sh | Rtg / Sh |
| 2011 | FOX | 47.9 / 71 | 47.7 / 65 |
| 2010 | CBS | 46.4 / 68 | 47.7 / 65 |
| 2009 | NBC | 42.1 / 65 | 46.3 / 63 |
| 2008 | FOX | 44.7 / 66 | 47.8 / 62 |
So many websites now make the Super Bowl commercials available online. Just goes to show that advertising in the national broadcast of the Super Bowl extends exposure for weeks after the initial airing.
The local Super Bowl affiliates should offer their local clients the same opportunity by posting the local commercials that aired in the Super Bowl on their companion websites. I did not have an advertiser in this year, but it would be a terrific selling point for the potential advertisers.
Tags: 2011 Super Bowl, advertising, audience, commercials, facts, figures, FOX, media, media buying, Memphis, most watched, Nielsen, Ratings, Super Bowl, Super Bowl Commercials, Super Bowl XLV, Television, TV, viewership, WHBQ
November 2010 Memphis TV Household News Ratings
Wednesday, November 24, was the final day of November 2010 sweeps which began on October 28, 2010. The chart below compares the current 2010 preliminary overnight household news ratings to 2009 & 2008. These are the 4 major Monday through Friday news dayparts.
In November 2010, WMC has the largest household rating in every major weekday newscast. WREG has the 2nd largest household rating and WHBQ is 3rd.
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | |
| 6am News | ||||
| NOV 10 | 6.6 / 17 | 5.4 / 14 | 1.0 / 3 | 3.6 / 9 |
| NOV 09 | 6.1 / 15 | 7.1 / 17 | 1.2 / 3 | 5.6 / 14 |
| NOV 08 | 7.2 / 16 | 7.5 / 16 | 1.8 / 4 | 6.8 / 15 |
| 5pm News | ||||
| NOV 10 | 8.6 / 15 | 5.9 / 10 | 2.3 / 4 | 3.7 / 6 |
| NOV 09 | 9.1 / 16 | 7.8 / 13 | 2.8 / 5 | 5.2 / 9 |
| NOV 08 | 8.9 / 15 | 8.5 / 14 | 3.0 / 5 | 6.0 / 10 |
| 6pm News | ||||
| NOV 10 | 10.0 / 16 | 6.9 / 11 | 1.7 / 3 | |
| NOV 09 | 11.7 / 18 | 7.4 / 12 | 2.1 / 3 | |
| NOV 08 | 10.1 / 15 | 8.9 / 13 | 2.7 / 4 | |
| 9pm/10pm News | ||||
| NOV 10 | 9.8 / 15 | 8.9 / 13 | 2.1 / 3 | 9pm 4.7 / 7 |
| 10pm 2.8 / 4 | ||||
| NOV 09 | 9.3 / 14 | 10.9 / 16 | 4.1 / 6 | 6.3 / 9 |
| NOV 08 | 10.1 / 15 | 11.7 / 17 | 3.8 / 6 | 7.0 / 10 |
| Nielsen Overnight Ratings | ||||
Tags: 2010, household, media, Memphis, news, nielsen ratings, Nov, November sweeps, Ratings, share, Television, TV, WHBQ, wmc, WPTY, WREG