Posts Tagged ‘media’
July 2012 Memphis TV Household News Ratings
Now for July…. Below are the Nielsen household ratings for the 2012 July sweeps. Included are 2012 ratings / shares and 4 previous years.
| July 2012 Sweeps 6/28-7/25/12 | ||||
| Overnight Nielsen Ratings / Shares | ||||
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| July 12 | 5.1 / 14 | 5.2 / 14.1 | 1.0 / 2.8 | 3.2 / 8.7 |
| July 11 | 5.0 / 15 | 3.2 / 9 | .7 / 2 | 2.6 / 8 |
| July 10 | 4.9 / 13.5 | 5.0 / 14 | 1.0 / 2.9 | 3.0 / 8.5 |
| July 09 | 4.3 / 12.2 | 6.1 / 17.2 | .9 / 2.4 | 3.2 / 9.2 |
| July 08 | 4.7 / 12.5 | 5.5 / 14.9 | 1.7 / 4.5 | 4.7 / 12.6 |
| 5pm News | ||||
| July 12 | 6.6 / 11.7 | 6.7 / 11.9 | 1.7 / 3.1 | 3.9 / 6.6 |
| July 11 | 7.0 / 12 | 8.1 / 14 | 3.0 / 5 | 4.6 / 8 |
| July 10 | 7.2 / 12.7 | 6.6 / 11.7 | 2.5 / 4.4 | 4.0 / 7.1 |
| July 09 | 7.1 / 12.7 | 7.1 / 12.8 | 2.7 / 4.9 | 3.7 / 7 |
| July 08 | 8.0 / 14 | 8.1 / 14.2 | 4.5 / 7.9 | 6.2 / 11 |
| 6pm News | ||||
| July 12 | 8.0 / 13.2 | 7.0 / 11.5 | 1.6 / 2.7 | |
| July 11 | 8.1 / 13 | 7.7 / 12 | 1.9 / 3 | |
| July 10 | 9.4 / 15.7 | 6.2 / 10.4 | 2.2 / 3.6 | |
| July 09 | 9 / 15.1 | 7.1 / 11.9 | 2.1 / 3.6 | |
| July 08 | 9.5 / 15/5 | 8.0 / 13 | 3.0 / 4.8 | |
| 9pm/10pm News | ||||
| July 12 | 8.9 / 14.1 | 7.7 / 12.3 | 1.6 / 2.5 | 9p 4.0 / 6.2 |
| 10p 2.6 / 4.1 | ||||
| July 11 | 8.9 / 14 | 7.0 / 11 | 2.2 / 4 | 9p 3.7 / 6 |
| 10p 2.8 / 5 | ||||
| July 10 | 11.0 / 16.4 | 9.9 / 14.7 | 1.9 / 2.8 | 4.7 / 6.9 |
| July 09 | 9 / 13.5 | 10.1 / 15.1 | 3.2 / 4.9 | 5.2 / 8 |
| July 08 | 9.5 / 14.1 | 10 / 14.9 | 4.3 / 6.3 | 7.3 / 10 |
| Nielsen Media | ||||
Tags: 2012, household rating, July, July news stories, July Sweeps, media, media buying, Memphis, news, news rating, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
May 2012 Memphis TV Household News Ratings
Here are the 2012 Nielsen overnight household ratings for the May sweeps. This chart shows 2012 and 4 previous sweeps for comparison.
| May 2012 Sweeps – 4/26-5/23/12 | ||||
| Overnight Nielsen Ratings / Shares | ||||
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| May 12 | 5.5 / 13.7 | 6.4 / 16.1 | 1.2 / 2.9 | 4.5 / 11.4 |
| May 11 | 6.2 / 16 | 6.5 / 16 | .9 / 2 | 3.4 / 8 |
| May 10 | 6.0 / 15 | 5.6 / 14.1 | 1.4 / 3.6 | 4.3 / 10.6 |
| May 09 | 7.3 / 17 | 7.2 / 17 | 1.7 / 4 | 6.7 / 16 |
| May 08 | 6.7 / 16 | 6.2 / 15 | 1.8 / 4 | 6.3 / 15 |
| 5pm News | ||||
| May 12 | 5.8 / 10.6 | 6.2 / 11.5 | 1.9 / 3.6 | 4.2 / 7.6 |
| May 11 | 8.5 / 15 | 6.8 / 12 | 3.1 / 6 | 4.3 / 8 |
| May 10 | 8.0 / 14.2 | 7.4 / 13.2 | 2.9 / 5.2 | 4.3 / 7.6 |
| May 09 | 8.0 / 15 | 7.4 / 14 | 3.1 / 6 | 5.7 / 10 |
| May 08 | 8.8 / 16 | 8.4 / 15 | 4.0 / 7 | 6.0 / 11 |
| 6pm News | ||||
| May 12 | 6.8 / 11.5 | 6.6 / 11.2 | 1.5 / 2.6 | |
| May 11 | 10.2 / 17 | 7.6 / 12 | 2.2 / 4 | |
| May 10 | 10.2 / 17 | 7.1 / 11.8 | 2.2 / 3.7 | |
| May 09 | 10.0 / 17 | 7.6 / 13 | 2.3 / 4 | |
| May 08 | 10.1 / 17 | 8.4 / 14 | 3.1 / 5 | |
| 9pm/10pm News | ||||
| May 12 | 8.3 / 12.9 | 8.7 / 13.6 | 2.1 / 3.2 | 9p 4.9 / 7.3 |
| 10p 3.1 / 4.8 | ||||
| May 11 | 10.3 / 15 | 10.3 / 15 | 2.0 / 3 | 9p 5.5 / 8 |
| 10p 3.2 / 5 | ||||
| May 10 | 11.3 / 17 | 12.0 / 18.1 | 3.1 / 4.7 | 6.6 / 9.5 |
| May 09 | 11.1 / 17 | 13.0 / 20 | 3.4 / 5 | 8.5 / 12 |
| May 08 | 11.6 / 17 | 11.5 / 17 | 4.2 / 6 | 10.1 / 14 |
| Nielsen Media | ||||
Tags: 2012, household rating, May, May news stories, May Sweeps, media, media buying, Memphis, news, news rating, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
Feb 2012 Memphis TV Household News Ratings
It’s time for me to get caught up….
Here are the February 2012 sweep Neilsen overnight household ratings. The chart below includes 2012 and 4 previous years.
| February 2012 Sweeps - 2/2-2/29/12 | ||||
| Overnight Nielsen Ratings/Shares | ||||
| WMC-TV | WREG | WHBQ-TV | WPTY | |
| NBC – Ch. 5 | CBS – Ch. 3 | FOX – Ch. 13 | ABC – Ch. 24 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| Feb 12 | 5.7 / 14.6 | 5.9 / 15.0 | 3.6 / 9.1 | 1.4 / 3.7 |
| Feb 11 | 6.9 / 17.3 | 5.9 / 14.7 | 3.6 / 8.9 | .9 / 2.2 |
| Feb 10 | 7.1 / 17.1 | 7.1 / 17.2 | 5.6 / 13.6 | 1.9 / 4.5 |
| Mar 09 | 7.2 / 17.0 | 7.4 / 17.6 | 6.7 / 16.0 | 1.4 / 3.2 |
| Feb 08 | 7.1 / 16.1 | 7.3 / 16.7 | 7.0 / 15.9 | 2.5 / 5.8 |
| 5pm News | ||||
| Feb 12 | 7.4 / 12.9 | 6.6 / 11.4 | 4.2 / 7.0 | 2.5 / 4.3 |
| Feb 11 | 9.8 / 16.1 | 7.3 / 12 | 5.1 / 8.4 | 2.7 / 4.5 |
| Feb 10 | 10.1 / 16.2 | 8.5 / 13.6 | 5.4 / 8.6 | 3.4 / 5.4 |
| Mar 09 | 8.5 / 15.0 | 8.3 / 14.7 | 6.4 / 10.9 | 3.1 / 5.4 |
| Feb 08 | 10.5 / 17.2 | 10.4 / 16.9 | 7.6 / 12.4 | 4.6 / 7.6 |
| 6pm News | ||||
| Feb 12 | 9.4 / 14.9 | 7.1 / 11.3 | 1.9 / 3.0 | |
| Feb 11 | 11.6 / 17.4 | 7.6 / 11.4 | 2.1 / 3.2 | |
| Feb 10 | 12.8 / 18.9 | 8.3 / 12.2 | 2.9 / 4.3 | |
| Mar 09 | 10.5 / 16.9 | 9.1 / 15 | 2.2 / 3.5 | |
| Feb 08 | 13 / 19.3 | 10.7 / 15.8 | 3.4 / 5.0 | |
| 9pm / 10pm News | ||||
| Feb 12 | 9.4 / 14.7 | 8.8 / 13.8 | 9p 4.9 / 7.2 | 1.7 / 2.8 |
| 10p 3.1 / 5.0 | ||||
| Feb 11 | 12.1 / 17.8 | 9.5 / 13.9 | 9p 5.6 / 7.8 | 1.8 / 2.7 |
| 10p 3.2 / 4.7 | ||||
| Feb 10 | NA – Olympics | 12.7 / 18.4 | 8.2 / 11.2 | 3.3 / 4.8 |
| Mar 09 | 11.4 / 16.6 | 12.1 / 18 | 10.7 / 14.6 | 3.5 / 5.1 |
| Feb 08 | 11.4 / 16.2 | 11.5 / 16.4 | 9.0 / 12 | 4.5 / 6.4 |
| Nielsen Media | ||||
| Feb 12 Sweep Notes: In 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09. The transition deadline was delayed, but the sweep was still measured in March. The comparisons use March 09 compared to February 10. In March 2009 WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks. In February 2010, WMC/NBC aired the Winter Olympics from 2/12-2/28/10. Both of these impacted the household ratings. The chart includes 5 years of household ratings for comparison. | ||||
Tags: 2012, Feb, February, February News Stories, February Sweeps, household rating, media, media buying, Memphis, news, news rating, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
George Hamilton in Memphis
Today I had the fortunate opportunity to meet George Hamilton at a fundraiser at Chez Philippe in the historic Peabody Hotel. Mr. Hamilton is in Memphis starring in La Cage aux Folles at the Orpheum Theatre until Sunday.
He was very gracious as he spoke to the group, then he personally met and talked with everyone in attendance. Mr. Hamilton, born in Memphis, made each one of us feel like he was visiting an old friend. And I must say, he looks marvelous!
Tags: fundraiser, George Hamilton, Good things, La Cage aux Folles, media, Memphis, Orpheum Theatre, Peabody Hotel, theatre
Which Memphis Tiger is on the Cover of Sports Illustrated Tournament Preview 2012?
The 2012 Sports Illustrated NCAA Tournament Preview magazine cover featuring Anthony Davis from the University of Kentucky, is a compilation of players, coaches, mascots & cheerleaders from the college basketball teams heading to the 2012 NCAA Basketball Tournament.
Memphian Chris Crawford is the representative for the Memphis Tigers. Do you see him?
Last year, Joe Jackson made the cover on the 2011 Sports Illustrated Tournament Preview.
After winning the Conference USA Championship, the University of Memphis is seeded #8 in the West, with a 26-8 record. On Friday 3/16, they play 9th seeded St. Louis (25-7) at 5:50pm CDT in Columbus, OH.
Go Tigers Go!
Tags: 2012, 3/14/12, Anthony Davis, basketball, Chris Crawford, cover, March Madness, media, Memphis, Memphis Tigers, NCAA, NCAA Basketball Tournament, NCAA Tournament, preview, Sports Illustrated, St. Louis, Tigers, University of Kentucky, University of Memphis
Memphis Tigers Billboard in Times Square
Today the University of Memphis Tigers are being welcomed to the Big East Conference in New York’s Times Square above the American Eagle store.
According to some of the comments on the Tigers Forum, they did this for all of the new teams that have joined the conference. It’s a very classy move by the Big East. So glad the Memphis Tigers will be a part of it!
Tags: advertising, basketball, Big East, Big East Conference, billboard, football, media, Memphis, Memphis Tigers, New York, Tigers, Times Square, Univerisity of Memphis
2012 Super Bowl XLVI – Memphis & National Ratings
Lucas Stadium in Indianapolis at the start of Super Bowl XLVI between the New York Giants and New England Patriots - 2012 Reuters
Super Bowl XLVI on February 5, 2012 ended with the New York Giants beating the New England Patriots, 21-17.
According to TV by the Numbers, NBC scored a 47.8 household rating and a 71 share slightly under the 2011 Super Bowl last year on Fox.
In Memphis, the preliminary Nielsen overnight ratings show the local NBC affiliate WMC averaging a 46.6 household rating with a 67.2 share. The beginning of the game started with a 41.2 rating / 61.3 share at 5:30pm central time, growing to a 50.6 rating / 70.2 share at the end.
Below is the trending for the Super Bowl game broadcasts over the past 5 years.
| National | Memphis | |||
| Year | Network | Rtg / Sh | Rtg / Sh | |
| 2012 | NBC | 47.8 / 71 | 46.6 / 67 | |
| 2011 | FOX | 47.9 / 71 | 47.7 / 65 | |
| 2010 | CBS | 46.4 / 68 | 47.7 / 65 | |
| 2009 | NBC | 42.1 / 65 | 46.3 / 63 | |
| 2008 | FOX | 44.7 / 66 | 47.8 / 62 |
The national advertisers during the Super Bowl extend their reach with inclusion on numerous websites and links with a line-up of the commercials for post game viewing. As mentioned in last year’s Super Bowl post, the local stations shoud have links to the local Super Bowl advertisers.
Just updated on TV by the Numbers, Super Bowl XLVI 2012 had the largest audience in the TV history.
MOST-WATCHED PROGRAMS IN U.S. TELEVISION HISTORY
1. 111.3 Million – Super Bowl XLVI, NBC (Last Night’s Game)
2. 111.0 Million – Super Bowl XLV, Fox
3. 106.5 Million – Super Bowl XLIV, CBS
4. 106.0 Million – M.A.S.H. Finale, CBS
5. 98.7 Million – Super Bowl XLIII, NBC
Tags: 2012, advertising, facts, figures, Largest audience in Television history, media, media buying, Memphis, New England Patriots, New York Giants, Nielsen, Ratings, Super Bowl, Super Bowl XLVI, Television, TV, viewership, wmc
Nov 2011 Memphis TV Household News Ratings
The Overnight Household Ratings for the November 2011 sweeps are in.
At 6am – WREG increased their rating and share, but have not achieved the higher ratings from 08 & 09. WMC has their lowest rating in 4 years. WPTY & WHBQ remained about flat year to year.
At 5pm – WMC dropped 2 rating points (over 20% of their audience) year to year. This can probably be attributed to the new 4pm newscast lead-in that replaced Oprah this fall. FYI…the 4pm newscast on WMC did a 3.4 rating compared to the longer running 4pm newscast on WREG with a 5.25 rating. WREG & WHBQ have grown year to year and WPTY lost a couple tenths.
At 6pm – Again, WMC loses ground and WREG shows gains. WPTY is flat.
At 9pm/10pm – WHBQ made the largest gains of the big 4 in both of their newscasts from 2010 to 2011. Even though WMC is still the clear winner at 10pm their ratings are lower than previous years. WREG’s ratings remain flat.
November 2011 sweeps were 10/27-11/23/11. Below is the chart with the 3 previous years included.
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | |
| 6am News | ||||
| NOV 11 | 5.8 / 15 | 5.9 / 15 | 1.2 / 3 | 3.4 / 9 |
| NOV 10 | 6.6 / 17 | 5.4 / 14 | 1.0 / 3 | 3.6 / 9 |
| NOV 09 | 6.1 / 15 | 7.1 / 17 | 1.2 / 3 | 5.6 / 14 |
| NOV 08 | 7.2 / 16 | 7.5 / 16 | 1.8 / 4 | 6.8 / 15 |
| 5pm News | ||||
| NOV 11 | 6.6 / 11 | 7.0 / 12 | 2.0 / 3 | 4.3 / 7 |
| NOV 10 | 8.6 / 15 | 5.9 / 10 | 2.3 / 4 | 3.7 / 6 |
| NOV 09 | 9.1 / 16 | 7.8 / 13 | 2.8 / 5 | 5.2 / 9 |
| NOV 08 | 8.9 / 15 | 8.5 / 14 | 3.0 / 5 | 6.0 / 10 |
| 6pm News | ||||
| NOV 11 | 8.7 / 13 | 7.7 / 12 | 1.8 / 3 | |
| NOV 10 | 10.0 / 16 | 6.9 / 11 | 1.7 / 3 | |
| NOV 09 | 11.7 / 18 | 7.4 / 12 | 2.1 / 3 | |
| NOV 08 | 10.1 / 15 | 8.9 / 13 | 2.7 / 4 | |
| 9pm/10pm News | ||||
| NOV 11 | 9.2 / 14 | 8.9 / 13 | 2.2 / 3 | 9pm 5.5 / 8 |
| 10pm 3.2 / 5 | ||||
| NOV 10 | 9.8 / 15 | 8.9 / 13 | 2.1 / 3 | 9pm 4.7 / 7 |
| 10pm 2.8 / 4 | ||||
| NOV 09 | 9.3 / 14 | 10.9 / 16 | 4.1 / 6 | 6.3 / 9 |
| NOV 08 | 10.1 / 15 | 11.7 / 17 | 3.8 / 6 | 7.0 / 10 |
| Nielsen Overnight Ratings | ||||
Tags: 2012, household rating, media, Memphis, news, news ratings, Nielsen, nielsen ratings, Nov, November, November news stories, November sweeps, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
WMC – Channel 5 Adds a 4pm Newscast
With The Oprah Winfrey talk show gone, WMC will now have a 4pm news. This gives Memphians 2 options for local Memphis news at 4pm. WREG began their local 4:30pm in 1996 and a full hour from 4-5pm in 2002, according to this story in the Commercial Appeal.
Scheduled to begin Monday, August 22, WMC decided to begin Friday, August 19 to cover the release of the West Memphis 3. Jarvis Greer the long time WMC sportscaster, Lindsey Brown who’s new to Memphis news and John Bryant, WMC weatherman for about 10 years will inform viewers of news and weather from 4-5pm.
See the full story from the Commercial Appeal here by James Dowd.
Tags: 4-5 news, 4:00 pm, 4pm news, Channel 5, James Dowd, Jarvis Greer, John Bryant, Lindsey Brown, local news, media, Memphis, news, newscast, wmc, WMC-TV, WREG
Graber Partners in the News
Beth Graber - Photo by Alan Howell
Look who’s profiled in the Memphis Business Journal today! To see the whole profile on the MBJ website click here. If you’re not a subscriber, you can still get a morsel.
This is the beginning of the profile:
Graber, born and raised in Memphis, started her media career at William B. Tanner Co. She then moved to Nashville for about seven years and worked at WZTV and later at Eric Ericson & Associates. In 1988, she moved back to Memphis for good. Graber spent a couple of years as media director at Walker & Associates, then worked for 12 1/2 years at Sossaman + Associates (formerly Sossaman Bateman McCuddy) as vice president of Media Services & Promotions. Before starting Graber Partners: Media & Advertising, she also worked at WMC-TV (Channel 5) where she handled advertising for businesses across all industries. Many times, these clients posed questions and requested guidance to help navigate through the seemingly endless media and advertising options. Graber found she had a unique talent and passion for guiding clients through these complex decisions. Therefore, in 2005, she founded Graber Partners.
Tags: advertising, Beth Graber, Graber, Graber Partners, MBJ, media, media buying, media planning, Memphis, Memphis Business Journal, profile