Posts Tagged ‘local’
WHBQ – FOX 13 has new a 10-1030pm newscast added to their Monday through Friday line up. WHBQ now broadcasts local Memphis late news from 9-10pm, Monday – Sunday and 10-1030pm, Monday – Friday. Their other local newscasts air 5am-10am, 11am-1130am and 5pm-6pm. Click here to see all of WHBQ’s programming.
Update: 1/6/10 MediaPost reports that AT&T U-verse will begin offering local ad insertion opportunities this year. ”For U-verse, marketers apparently would be able to thread ads into homes in the approximate 120 markets in 21 states. It will resemble what cable operators offer advertisers for local spots on the cable networks they carry.” So far, I have not found any sales contact or detailed advertising information for U-verse cable advertising.
Original Post: 8/16/09 According to the Commercial Appeal, “Beginning Monday, AT&T enters the local market with its U-verse package, which is set to compete with Comcast and satellite providers DirecTV and Dish Network.”
The Memphis Business Journal quotes Bryan Klamer, general manager of home solutions for AT&T Tennessee, “Cable has been the only game in town for too long, and we’re excited to change that today in Memphis,”
What about opportunities for local advertisers? Before advertising will be a consideration with U-verse they must build a substantial subscriber base. Currently, Comcast Spotlight offers local advertising opportunities on a multitude of cable networks in Memphis and the Mid-South. Dish Network and DirecTV offer national advertising, but not local.
If AT&T U-verse becomes a dominant TV player in the Mid-South, I’m sure they will add another revenue stream by allowing local advertisers to reach their subscribers through advertising. But for now, let’s see how Memphis welcomes AT&T U-verse to the market and if they will lure the Comcast subscribers to U-verse.