Posts Tagged ‘February Sweeps’

Feb 2012 Memphis TV Household News Ratings

It’s time for me to get caught up….

Here are the February 2012 sweep Neilsen overnight household ratings.  The chart below includes 2012 and 4 previous years.

February 2012 Sweeps  -  2/2-2/29/12
 Overnight Nielsen Ratings/Shares
WMC-TV WREG WHBQ-TV WPTY
NBC – Ch. 5 CBS – Ch. 3 FOX – Ch. 13 ABC – Ch. 24
Mon-Fri  HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News
Feb 12 5.7 / 14.6 5.9 / 15.0 3.6 / 9.1 1.4 / 3.7
Feb 11 6.9 / 17.3 5.9 / 14.7 3.6 / 8.9 .9 / 2.2
Feb 10 7.1 / 17.1 7.1 / 17.2 5.6 / 13.6 1.9 / 4.5
Mar 09 7.2 / 17.0 7.4 / 17.6 6.7 / 16.0 1.4 / 3.2
Feb 08 7.1 / 16.1 7.3 / 16.7 7.0 / 15.9 2.5 / 5.8
5pm News
Feb 12 7.4 / 12.9 6.6 / 11.4 4.2 / 7.0 2.5 / 4.3
Feb 11 9.8 / 16.1 7.3 / 12 5.1 / 8.4 2.7 / 4.5
Feb 10 10.1 / 16.2 8.5 / 13.6 5.4 / 8.6 3.4 / 5.4
Mar 09 8.5 / 15.0 8.3 / 14.7 6.4 / 10.9 3.1 / 5.4
Feb 08 10.5 / 17.2 10.4 / 16.9 7.6 / 12.4 4.6 / 7.6
6pm News
Feb 12 9.4 / 14.9 7.1 / 11.3 1.9 / 3.0
Feb 11 11.6 / 17.4 7.6 / 11.4 2.1 / 3.2
Feb 10 12.8 / 18.9 8.3 / 12.2 2.9 / 4.3
Mar 09 10.5 / 16.9 9.1 / 15 2.2 / 3.5
Feb 08 13 / 19.3 10.7 / 15.8 3.4 / 5.0
9pm / 10pm News
Feb 12 9.4 / 14.7 8.8 / 13.8 9p    4.9 / 7.2 1.7 / 2.8
10p    3.1 / 5.0
Feb 11 12.1 / 17.8 9.5 / 13.9 9p  5.6 / 7.8 1.8 / 2.7
10p  3.2 / 4.7
Feb 10 NA – Olympics 12.7 / 18.4 8.2 / 11.2 3.3 / 4.8
Mar 09 11.4 / 16.6 12.1 / 18 10.7 / 14.6 3.5 / 5.1
Feb 08 11.4 / 16.2 11.5 / 16.4 9.0 / 12 4.5 / 6.4
Nielsen Media
Feb 12 Sweep Notes:  In   2009, the sweep was moved to March due to the analog to digital transition   originally scheduled for 2/17/09.  The   transition deadline was delayed, but the sweep was still measured in   March.  The comparisons use March 09   compared to February 10.  In March 2009   WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks.  In February 2010, WMC/NBC aired the Winter   Olympics from 2/12-2/28/10.  Both of   these impacted the household ratings.    The chart includes 5 years of household ratings for comparison.

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February 2011 Memphis TV Household News Ratings

Here it is….the 2011 February Sweep household news ratings from the Nielsen overnight data.  I’ve included 4 years as comparison, since the last 2 were not typical.  See the notes below the chart.

WMC leads the news programming ratings in the 4 major news broadcasts according to the February 11 overnight sweeps trend.  WREG is 2nd and WHBQ is 3rd.  The Commercial Appeal’s story about the rating confirms this.

February 2011 Sweeps  -  2/3-3/2/11
 Overnight Nielsen Ratings/Shares
  WMC-TV WREG WHBQ-TV WPTY
  NBC – Ch. 5 CBS – Ch. 3 FOX – Ch. 13 ABC – Ch. 24
Mon-Fri  HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News        
Feb 11 6.9 / 17.3 5.9 / 14.7 3.6 / 8.9 .9 / 2.2
Feb 10 7.1 / 17.1 7.1 / 17.2 5.6 / 13.6 1.9 / 4.5
Mar 09 7.2 / 17.0 7.4 / 17.6 6.7 / 16.0 1.4 / 3.2
Feb 08 7.1 / 16.1 7.3 / 16.7 7.0 / 15.9 2.5 / 5.8
         
5pm News        
Feb 11 9.8 / 16.1 7.3 / 12 5.1 / 8.4 2.7 / 4.5
Feb 10 10.1 / 16.2 8.5 / 13.6 5.4 / 8.6 3.4 / 5.4
Mar 09 8.5 / 15.0 8.3 / 14.7 6.4 / 10.9 3.1 / 5.4
Feb 08 10.5 / 17.2 10.4 / 16.9 7.6 / 12.4 4.6 / 7.6
         
6pm News        
Feb 11 11.6 / 17.4 7.6 / 11.4   2.1 / 3.2
Feb 10 12.8 / 18.9 8.3 / 12.2   2.9 / 4.3
Mar 09 10.5 / 16.9 9.1 / 15   2.2 / 3.5
Feb 08 13 / 19.3 10.7 / 15.8   3.4 / 5.0
         
9pm / 10pm News        
Feb 11 12.1 / 17.8 9.5 / 13.9 9p  5.6 / 7.8 1.8 / 2.7
      10p  3.2 / 4.7  
Feb 10 NA – Olympics 12.7 / 18.4 8.2 / 11.2 3.3 / 4.8
Mar 09 11.4 / 16.6 12.1 / 18 10.7 / 14.6 3.5 / 5.1
Feb 08 11.4 / 16.2 11.5 / 16.4 9.0 / 12 4.5 / 6.4
        Nielsen Media
Feb 11 Sweep Notes:  In 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09.  The transition deadline was delayed, but the sweep was still measured in March.  The comparisons use March 09 compared to February 10.  In March 2009 WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks.  In February 2010, WMC/NBC aired the Winter Olympics from 2/12-2/28/10.  Both of these impacted the household ratings.  The chart includes 4 years of household ratings for comparison.                                                                                                  

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Memphis TV Household News Ratings for Feb 2010 Sweeps

February 2010 Sweep Notes:  Last year, 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09.  The transition deadline was delayed until June, but the sweep was still measured in March.  The comparisons below use March 09 compared to February 10. 

During March 2009, WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks.  This year in February, WMC/NBC aired the Winter Olympics from 2/12-2/28/10.  Both of these impact the household ratings.  The chart shows 3 years of household ratings for comparison. 

WMC-TV late news household rating is not included because the initial information received does not reflect the 10pm news combined with the late news running later after Olympic programming.  During the 2010 Winter Olympics, the late news ran at various times when the live programming ended.  The overnight household ratings for the 2010 Winter Olympics are linked.

 Overnight Nielsen Ratings/Shares
  WMC-TV WREG WHBQ-TV WPTY
  NBC – Ch. 5 CBS – Ch. 3 FOX – Ch. 13 ABC – Ch. 24
Mon-Fri  HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News        
Feb 10 7.1 / 17.1 7.1 / 17.2 5.6 / 13.6 1.9 / 4.5
Mar 09 7.2 / 17.0 7.4 / 17.6 6.7 / 16.0 1.4 / 3.2
Feb 08 7.1 / 16.1 7.3 / 16.7 7.0 / 15.9 2.5 / 5.8
         
5pm News        
Feb 10 10.1 / 16.2 8.5 / 13.6 5.4 / 8.6 3.4 / 5.4
Mar 09 8.5 / 15.0 8.3 / 14.7 6.4 / 10.9 3.1 / 5.4
Feb 08 10.5 / 17.2 10.4 / 16.9 7.6 / 12.4 4.6 / 7.6
         
6pm News        
Feb 10 12.8 / 18.9 8.3 / 12.2   2.9 / 4.3
Mar 09 10.5 / 16.9 9.1 / 15   2.2 / 3.5
Feb 08 13 / 19.3 10.7 / 15.8   3.4 / 5.0
         
Late News        
Feb 10  ——- 12.7 / 18.4 8.2 / 11.2 3.3 / 4.8
Mar 09 11.4 / 16.6 12.1 / 18 10.7 / 14.6 3.5 / 5.1
Feb 08 11.4 / 16.2 11.5 / 16.4 9.0 / 12 4.5 / 6.4
        Nielsen Media

The WHBQ-TV late news airs 9-10pm.  The other 3 stations listed run at 10pm.

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