Archive for March, 2010
This story in the Daily News titled, “Broadcast Platform Not Dead, Just Different” gives an overview of broadcast’s roll in today’s media landscape. Emma Armstrong, Account Director at BBDO responsible for FedEx’s award winning advertising, says “television is very much alive, it’s just being considered a little differently these days.”
On the subject of television and digital advertising, I’m also quoted. “All elements of the media need to work together for maximum impact to the audience most likely to respond. Studies show that television reaches the largest mass audience and can be the most impactful, as well as adding credibility to a product or service. Digital media is used to support the television message.”
Previous GP posts show that major televised events are up year to year.
Updated 3/24/10: Last night was the opening of South Pacific at the Orpheum Theatre. I thought it was a wonderful show that kept me entertained from beginning to end. And Rodgers and Hammerstein’s music is synonymous with a classic Broadway musical. You’ll know many of the songs, even if you are not familiar with the show. One person in the audience told me that the performance at the Orpheum was as good as the Lincoln Center production they had seen last year in New York City. Here is a review of South Pacific from Downtown Memphis. South Pacific will end it’s run at the Orpheum on March 28.
Original Post 3/17/10: Here are a few good things happening in Memphis.
The Orpheum Theatre just announced the 2010-2011 Broadway Season. There is something for everyone. New shows never seen in Memphis as well as several favorites back for an encore. Bravo!
The Color Purple: August 24 – 29, 2010
Wicked: October 13 – 31, 2010
9 to 5 the Musical: November 2 – 7, 2010
Dreamgirls: November 30 – December 5, 2010
Shrek the Musical: January 18 – 23, 2011
Young Frankenstein: March 8 – 13, 2011
Monty Python’s Spamalot: May 6 – 8, 2011
Disney’s Beauty and the Beast: June 14 – 19, 2011
And don’t forget the Broadway Shows coming up in March and June.
South Pacific runs March 23-28 at the Orpheum Theatre in Memphis. “Rodgers & Hammerstein’s SOUTH PACIFIC swept the 2008 Tony Awards®, winning seven honors including Best Musical Revival and Best Director for Bartlett Sher. Considered by many the finest musical ever written, the score’s songs include such classics as “Some Enchanted Evening,” “I’m Gonna Wash That Man Right Outa My Hair,” and “There is Nothin’ Like A Dame.”
Chicago runs June 22-27 at the Orpheum Theatre. “CHICAGO has been honored with 6 Tony Awards®, 2 Olivier Awards® and a Grammy®. Whether you’re looking for your first Broadway musical, whether you’ve seen the Academy Award®-winning film and want to experience the show live on stage or whether you’ve seen it before and want to recapture the magic, CHICAGO always delivers.”
Yesterday, the Today Show on NBC listed Memphis in the top 5 Cities making a strong real estate recovery. Actually ranked at #4, this list shows a positive side of Memphis.
On March 7, 2010, the 82nd Annual Academy Awards aired on ABC and locally in Memphis on WPTY (ABC). The Memphis DMA average household rating was 21.5 with a 29 share. Last year in 2009, WPTY averaged a 14.9 household rating with a 20.5 share. An increase of 44% year to year.
You don’t have to be a media psychic to attribute the increase in Memphis and Mid-South viewership to the success of “The Blind Side”. Many of you know I’ve been following this since before they started filming the movie. You can read my previous post here. At the Academy Awards, Sandra Bullock, portraying local Memphian Leigh Anne Tuohy, won the Oscar for the best performance by an actress in a leading role for The Blind Side. While it did not win Best Picture, the nomination was enough to keep the local viewers tuned in until the end. This Commercial Appeal story tells of other Mid-South ties to The Blind Side.
Leigh Anne and Sean Tuohy walked the Red Carpet, attended the Academy Awards ceremony and were recognized by Sandra Bullock in her Oscar acceptance speech. Prior to the Academy Awards ceremony, Leigh Anne & Collins Tuohy sent Bullock a good luck gift according to this People story, “Leigh Anne Tuohy, the real-life woman whom Sandra portrayed in her Oscar-nominated role in The Blind Side, and her daughter Collins asked eco-friendly jewelry company Alex and Ani to create a special set of their Signature Expandable Bangles for the actress to say “we love you and good luck” at the Oscars. The mother-and-daughter team had a “good luck” charm, a guardian angel charm and even a Baltimore Ravens charm in honor of Michael Oher added to the set of bangles.”
Nationally, the 82nd Academy Awards telecast on ABC had the largest audience in 5 years, as reported by Media Life Magazine. “Sunday night’s telecast was the most-watched Oscars in five years, according to time zone-adjusted fast national ratings issued by Nielsen, drawing 41.3 million total viewers. That was up 5 million over last year and the best for any Oscar ceremony since 42.1 million watched the 2005 show. Last night’s Oscar ceremony averaged a 26.5 household rating and 40 share among Nielsen metered-market households. In 2009, the national household rating was 23.3 representing 36.3 million households.”
Tags: 2010, 82nd Academy Awards, abc, Academy Awards, bracelet, household rating, Leigh Anne Tuohy, media, Memphis, Michael Oher, Mid-South, Nielsen, Oscar, Ratings, red carpet, Sandra Bullock, Sean Tuohy, The Blind Side, winner, WPTY
February 2010 Sweep Notes: Last year, 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09. The transition deadline was delayed until June, but the sweep was still measured in March. The comparisons below use March 09 compared to February 10.
During March 2009, WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks. This year in February, WMC/NBC aired the Winter Olympics from 2/12-2/28/10. Both of these impact the household ratings. The chart shows 3 years of household ratings for comparison.
WMC-TV late news household rating is not included because the initial information received does not reflect the 10pm news combined with the late news running later after Olympic programming. During the 2010 Winter Olympics, the late news ran at various times when the live programming ended. The overnight household ratings for the 2010 Winter Olympics are linked.
|Overnight Nielsen Ratings/Shares|
|NBC – Ch. 5||CBS – Ch. 3||FOX – Ch. 13||ABC – Ch. 24|
|Mon-Fri||HH RTG / Share||HH RTG / Share||HH RTG / Share||HH RTG / Share|
|Feb 10||7.1 / 17.1||7.1 / 17.2||5.6 / 13.6||1.9 / 4.5|
|Mar 09||7.2 / 17.0||7.4 / 17.6||6.7 / 16.0||1.4 / 3.2|
|Feb 08||7.1 / 16.1||7.3 / 16.7||7.0 / 15.9||2.5 / 5.8|
|Feb 10||10.1 / 16.2||8.5 / 13.6||5.4 / 8.6||3.4 / 5.4|
|Mar 09||8.5 / 15.0||8.3 / 14.7||6.4 / 10.9||3.1 / 5.4|
|Feb 08||10.5 / 17.2||10.4 / 16.9||7.6 / 12.4||4.6 / 7.6|
|Feb 10||12.8 / 18.9||8.3 / 12.2||2.9 / 4.3|
|Mar 09||10.5 / 16.9||9.1 / 15||2.2 / 3.5|
|Feb 08||13 / 19.3||10.7 / 15.8||3.4 / 5.0|
|Feb 10||——-||12.7 / 18.4||8.2 / 11.2||3.3 / 4.8|
|Mar 09||11.4 / 16.6||12.1 / 18||10.7 / 14.6||3.5 / 5.1|
|Feb 08||11.4 / 16.2||11.5 / 16.4||9.0 / 12||4.5 / 6.4|
The WHBQ-TV late news airs 9-10pm. The other 3 stations listed run at 10pm.
The 2010 XXI Olympic Winter Games in Vancouver opened on 2.12.10 and closed on 2.28.10. With the success of the United States and Canadian athletes at the games, the national viewership reached 190 million viewers making the 2010 Winter Olympic broadcast the 2nd most watched behind the 204 million that watched the 1994 Lillehammer Olympics. You can read about the viewership in this Media Life report. The chart below shows the total U.S. viewership for the last 6 Winter Olympic games.
|Winter Olympic U.S.|
|2010 Vancouver:||190 Million|
|2006 Turin:||184 Million|
|2002 Salt Lake City:||187 Million|
|1998 Nagano:||184 Million|
|1994 Lillehammer:||204 Million|
|1992 Albertville:||184 Million|
The Memphis Nielsen household ratings on WMC during the Olympic programming and news did as expected. According to the Nielsen overnights ratings, the average household rating for each Olympic daypart and news program are:
|Memphis Household Overnight Ratings|
|2010 Vancouver Olympic Programming|
|AVG. HH RTG|
|Olympic Daytime M-F||3.5|
|Olympic Daytime Sa-Su||6.5|
|Olympic Late Night||6.5|
|Olympic Overnight Repeat||3.9|
|Memphis Household Overnight Ratings|
|WMC / NBC News Programming|
|AVG HH RTG|
|M-F 6-7am News||6.7|
|M-F 7-9am Today Show||6.8|
|M-F 5-530pm News||9.0|
|M-F 6-630pm News||11.9|
|M-Su Late News||10.1|
Some other interesting 2010 Winter Olympic viewer facts from Nielsen:
Olympic ratings are highest among older viewers.
Olympic ratings among the Hispanic and African American viewers are each 74% below the national average.
Households that view in High Definition are more likely to watch the Olympic games. 55% of Olympic viewers are in HD homes. 41% of Olympic viewers are in DVR homes.
There are additional interesting comparisons between the 2010 XLIV Super Bowl viewers and the 2010 XXI Olympic Winter Games viewers at this link.
Tags: 2010, 2010 Super Bowl, audience, broadcast, comparison, demographics, Memphis, NBC, Nielsen, nielsen ratings, Olympic Winter Games, olympics, Ratings, Television, Vancouver, viewers, viewership, winter, Winter Olympics, wmc, XXI