Archive for September, 2009
The Jay Leno Show debuted last night on NBC with impressive ratings both nationally and locally on WMC-TV in Memphis. His guests were Jerry Seinfeld, Kanye West, Jay-Z & Rihanna. By now, the segment with Kanye West apologizing for his interruption on Taylor Swift’s acceptance speech at the MTV “Video Music Awards” has been shown on every news cast. If you haven’t seen it, the video is at the end of this post.
In Memphis on WMC, the Jay Leno Show averaged a 13.1 household rating with a 18.1 share winning the 9-10pm time period over CSI Miami on WREG, Fox 13 News on WHBQ, ABC Movie-Dreamgirls on WPTY and Eyewitness News on WLMT. I was confident enough to put one of my client’s TV spots the first and second night of the Jay Leno Show. But not without a safety net for all future ads. As time passes, we’ll find out if the Jay Leno Show can hold its own 5 nights a week.
Action News 5 following Jay Leno handily beat all other stations with a 14.6 rating and 21.8 share. America’s Got Talent proved to be a strong lead-in show, which also won the 7-9pm time period had a 11.6 household rating and 16.2 share.
Nationally, Nielsen estimates that an average of 17.7 million viewers tuned in to the Jay Leno Show. This is an average of a 12.1 household rating and 19 share.
FYI…Leno finished his 17-year run on the Tonight Show on May 29 with 11.9 million viewers, which translates to a 7.9 household rating.
Here it is…the 2009 Mid-South Fair TV commercial created by Combustion. The official debut of this commercial will be Monday, but you can get a sneak peek now. It will run on Memphis TV stations and local cable targeting fair goers in the Mid-South region in Tennessee, Mississippi and Arkansas. This year, the 153rd Mid-South Fair will be held at the DeSoto Civic Center. Even though it has moved south, you can still enjoy the traditional sights, sounds and flavors the Mid-South Fair is known for.
The same team worked on the marketing of the 2009 Mid-South Fair. The media strategy I developed, planned and bought includes television, cable, outdoor, radio, print and internet. Combustion created and produced creative materials for the entire campaign. ABO Marketing expertly handled all public relations duties.