Archive for May, 2009
Several weeks ago, Arbitron released the Winter 2009 ratings for the Memphis radio stations. The stations formatted to attract an African-American (urban) audience are the clear winners. The balance of the Memphis stations continue to jockey for position.
For the Spring 2009 radio sweep, there have already been format changes and jocks moving to different time periods.
Included in the chart below are average quarter hour ratings for 5 demographics during the Monday -Friday 6am-7pm daypart. Also, the format of each station is listed. If you are interested in 12+ shares, check out radioandrecords.
|Memphis Radio Monday-Friday 6am-7pm|
|Station||Format||AQH RTG||AQH RTG||AQH RTG||AQH RTG||AQH RTG|
|Winter 2009 Arbitron|
The May 2009 Sweeps are over. The chart below compares Memphis May 09 overnight preliminary household ratings and shares to May 08. These are the 4 major news dayparts, Monday-Friday.
May 2009 Sweeps – 4/23-5/20/09
|Overnight Nielsen Ratings / Shares|
|NBC – Ch. 5||CBS – Ch. 3||ABC – Ch. 24||FOX – Ch. 13||CW – Ch. 30|
|Mon-Fri||HH RTG / Share||HH RTG / Share||HH RTG / Share||HH RTG / Share||HH RTG / Share|
|May 09||7.3 / 17||7.2 / 17||1.7 / 4||6.7 / 16|
|May 08||6.7 / 16||6.2 / 15||1.8 / 4||6.3 / 15|
|May 09||8.0 / 15||7.4 / 14||3.1 / 6||5.7 / 10|
|May 08||8.8 / 16||8.4 / 15||4.0 / 7||6.0 / 11|
|May 09||10.0 / 17||7.6 / 13||2.3 / 4|
|May 08||10.1 / 17||8.4 / 14||3.1 / 5|
|May 09||11.1 / 17||13.0 / 20||3.4 / 5||8.5 / 12||3.3 / 5|
|May 08||11.6 / 17||11.5 / 17||4.2 / 6||10.1 / 14||4.1 / 6|
WMFS-FM 92.9 flipped format early this morning from 93X Alternative Rock to ESPN sports radio. They will simulcast ESPN programming with Entercom sister station 680 WSMB-AM. WMFS-FM will be the only FM all sports radio station in Memphis. At this time, it will be the national feed, but could possibly have local programming in the future. And it sounds like WSMB-AM will change its call letters to WMFS-AM.
Did GLEE live up to the hype? According to the GP post on 4/28 about GLEE’s unique marketing strategy, last night was the world’s largest grassroots screening. For weeks now, FOX has been advertising GLEE in American Idol. Here are last night’s numbers:
|National Household Ratings for Tuesday 5/19/09|
|ABC||8-9p||Dancing with the Stars||11.7|
|ABC||9-10p||Dancing with the Stars||13.5|
|CBS||9-10p||Without a Trace||7.4|
|NBC||9-10p||Law & Order SVU||4.6|
|Memphis Household Ratings for Tuesday 5/19/09|
|FOX / WHBQ||7-8p||American Idol||18.3|
|CBS / WREG||7-8p||NCIS||10.3|
|CBS / WREG||8-9p||The Mentalist||11.5|
|FOX / WHBQ||8-9p||GLEE||10.9|
|ABC / WPTY||8-10p||Dancing with the Stars||8.1|
|CBS / WREG||9-10p||Without a Trace||8.7|
|NBC / WMC||9-10p||Law & Order SVU||3.3|
|Nielsen Overnight Ratings|
Nationally, GLEE lost over half the American Idol lead-in audience and about 40% locally in Memphis. If GLEE is not competing with season finales like The Mentalist and Dancing with the Stars, they may be able to attract the viewers they desire. Only time will tell as they roll out the summer marketing campaign for GLEE.
So the big question right now is, Kris or Adam? Who will be crowned the Season 8 American Idol tonight….the last night of May sweeps? Stay Tuned!
Tags: abc, advertising, American Idol, buzz marketing, CBS, Dancing with the Stars, FOX, GLEE, household rating, Law & Order SVU, May Sweeps, media, Memphis, NBC, NCIS, nielsen ratings, Ratings, The Mentalist, WHBQ, Without a Trace, wmc, WPTY, WREG
Red Deluxe won a Special Judges Award, two Gold ADDYs and a Silver ADDY. CS2 Advertising and archer>malmo each won multiple Gold and Silver ADDYs.
Gold ADDY winners also included ODEN, Tactical Magic, Combustion and Tom Martin Design. Silver ADDY winners included Counterpart Communications, Gary Golightly and Harvest.
The District awards will be handed out at the Memphis Ad Fed luncheon May 21 at the Holiday Inn-University of Memphis.
The award winners are eligible to compete in the AAF National ADDY Awards competition, which will be judged in May. The winners of the national competition will be announced June 6 at a gala in Washington.
Tags: 2009, AAF, ADDY Awards, advertising, American Advertising Federation, archer>malmo, Combustion, Counterpart Communications, CS2 Advertising, District 7, Gary Golightly, Harvest, Memphis, Memphis Daily News, ODEN, Red Deluxe, Tactical Magic, Tom Martin Design
Travel + Leisure is adding 5 new cities to their Annual America’s Favorite Cities survey. Follow this link to vote for Memphis, TN. There is no limit to the number of times you can vote until the polls close on May 15. Then check back on May 20 to find out what cities were selected for the final survey.
This story from AdAge.com reports, “Michael Vick is in talks to become the new spokesman for PETA. Yes, you read that correctly. The disgraced one-time NFL superstar serving prison time for funding an illegal dog-fighting ring is primed to do public-service ads for People for the Ethical Treatment of Animals upon his release later this month.” It goes on to say, “According to three people with knowledge of the matter, the proposed endorsement is part of a comprehensive PR scheme aimed at rehabilitating the quarterback’s image and gaining him readmission to the league that banned him from playing. ”
“That’s not all Mr. Vick will do to try to rehabilitate his image. People with knowledge of his comeback plan said it will also include mea culpa TV interviews, PSAs and charitable donations to other animal-rights organizations (or perhaps the formation of his own foundation), along with the possibility of working with PETA. ”
“Before doing a deal, however, PETA wants Mr. Vick to undergo a psychological evaluation for antisocial personality disorder. “We’re suspicious this may come from a place of simply wanting to repair his public image, rather than genuine remorse,” Mr. Shannon said. “He was dishonest all the way up the line until he finally had to admit to what he did, which is a hallmark of [antisocial personality disorder]. If he can’t tell the difference between right and wrong, we can’t get in bed with this guy.”
If you can’t open the above link to the AdAge.com story, try this one.