Archive for November, 2008
Blogs, Bloggers, Blogging: Stats & Demographics
As we approach the first anniversary of Graber Partners News & Notes, it seems appropriate to look at blogs and bloggers stats and demographics, the same way we analyze any media. The info in the links below gives great insight on blogs, bloggers and blogging.
“State of the Blogosphere” for 2008 by Technorati has an interesting compilation of facts, figures and demographics. According to Technorati, blogging is “here to stay: Bloggers have been at it an average of three years and are collectively creating close to one million posts every day. Blogs have representation in top-10 web site lists across all key categories, and have become integral to the media ecosystem.”
And this article from Caslon Analytics gives even more information about ”Blogging: Statistics and Demographics“. Read about the growth of blogging and the lifespan of a typical blog. “Several studies indicate that most blogs are abandoned soon after creation (with 60% to 80% abandoned within one month, depending on whose figures you choose to believe) and that few are regularly updated.”
GP News & Notes has beat the odds. Media, Advertising & Memphis continues to be the primary focus of each post. It’s been fascinating to watch visitor levels or lack of. Some posts receive very little attention, while others show substantial visitor spikes according to the stats and analytics I review on a regular basis. The huge increase in visitors seem to be driven by search and referrers.
Thanks for visiting….come back soon!
Tags: advertising, blog, blogger, blogging, demographics, Graber Partners, media, Memphis, statistics
Royal Caribbean’s New Ad Campaign: Why Not?
Royal Caribbean International has launched their first new integrated advertising campaign in nearly 10 years. The Nation of Why Not kicked off with 2 television commercials (a :30 and a :60) inviting vacationers to secede from land and become citizens of “The Nation”. The campaign began on November 10, 2008. Read the whole story here.
To make sure they are living up to the promises made in the new ad campaign, I will personally become a Citizen of the Nation of Why Not. Hope everyone has a Happy Thanksgiving, see you in a week.
Tags: advertising, commercials, Royal Caribbean
The Twitter Mad Men Revealed
As a loyal viewer of Mad Men on AMC, I became fascinated with the Mad Men characters that started posting tweets on Twitter. They mostly stayed in character as they interacted with each others and their fans. A Business Week story from Sept 8, 2008 details Mad Men on Twitter and digs into the background and identities of these impostors. But most of the identities remained confidential.
Yesterday, the brilliant instigator of this social experiment revealed himself on his blog. Here’s his story. I must applaud the creativity in this social networking initiative. Hopefully, AMC appreciates his help in promoting their highly acclaimed Mad Men.
Tags: AMC, Business Week, Mad Men, social media, Social Networking, Twitter, viral marketing
Justin Timberlake on SNL Weekend Update
Last night, Justin Timberlake from Millington, TN (just outside of Memphis) made an appearance on NBC’s Saturday Night Live. This is a great bit he did on SNL Weekend Update. It’s a his 2 minute version of the show he was scheduled to host next week, but had to cancel.
Also, there was an SNL skit with Timberlake as a back-up dancer for Beyonce in a video parody for “Single Ladies” which was quite popular on You Tube until it was removed.
Tags: Beyonce, Justin Timberlake, Memphis, Millington, NBC, Saturday Night Live, SNL, Weekend Update
Who’s your favorite Memphis radio personality?
WREG currently has a survey on WREG.com asking viewers to vote for their favorite DJ or team on Memphis radio stations. Can’t wait to hear the results!
The Memphis & National Election Night Nielsen Ratings Results
Election night ratings in Memphis were much closer than the 2008 Presidential race results. WMC & WREG were neck and neck until 10:30pm when WMC pulled away to win the Nielsen household overnight ratings race.
| Election Night Coverage – Tuesday, November 4, 2008 | ||||||
| Memphis Nielsen Overnight Household Ratings & Shares | ||||||
| 7-10p | 10-1030p | 1030p-12a | ||||
| Rating | Share | Rating | Share | Rating | Share | |
| WMC (NBC) | 9.93 | 12.19 | 10.62 | 13.56 | 9.75 | 14.81 |
| WREG (CBS) | 9.23 | 11.32 | 10.51 | 13.42 | 5.98 | 9.25 |
| WHBQ (FOX) | 7.26 | 8.98 | 8.61 | 11.00 | ||
| WPTY (ABC) | 3.43 | 4.19 | 2.98 | 3.80 | 1.80 | 2.76 |
Nationally, ABC was the winner beating NBC, CBS and FOX. MediaWeek ran a story on the national Nielsen ratings. Here’s a summary:
8-11p (7-10p central time)
ABC 9.3 rating / 13 share
NBC 8.5 rating / 12 share
CBS 4.7 rating / 7 share
FOX 4.0 rating / 5 share (8-10p/7-9p cst)
According to Media Life, 71.5 million viewers tuned in to 14 broadcast and cable networks from 8-11p eastern (7-10p central) as reported by Nielsen. That is up from 55.1 million on 7 broadcast and cable stations 4 years ago on election night. The 14 networks are: ABC, NBC, CBS, FOX, MSNBC, CNN, Fox News, Univision, Telemundo, BBC America, BET, CNBC, TV One and WGN.
Tags: abc, CBS, election, FOX, Memphis, NBC, nielsen ratings, presidential election, Ratings, WHBQ, wmc, WPTY, WREG
Digital Billboards With Real-Time Presidential Election Updates
Clear Channel Outdoor will display the 2008 Presidential election returns on digital billboards in 20 markets including 3 in Memphis. According to a Clear Channel Outdoor press release, “Clear Channel Outdoor today announced that its digital billboard networks will provide the public with real-time tally updates and final results of the 2008 Presidential Election through live RSS-feeds from msnbc.com.”
MSNBC.com will provide dynamic content to Clear Channel Outdoor beginning at 7:00 pm in Memphis. The real-time tallies will be continuously updated and displayed on the digital boards. When the final numbers are in, MSNBC.com and Clear Channel Outdoor will announce the next President of the United States on Clear Channel’s digital billboard network.
Memphis has 3 digital billboards with election results located at: I-40 & Appling, I-240 east of Getwell and I-55 at Brooks. The presidential election results will rotate with approximately 8 advertisements on each of these 3 boards.
Tags: clear channel outdoor, election results, media, Memphis, msnbc, presidential election
Benefit for Memphis Songwriter Dennis Burroughs
Sunday, November 9th, a benefit event featuring great music and an auction of autographed guitars will be held for Memphis songwriter Dennis Burroughs, who is awaiting a liver transplant. The evening of entertainment begins at 7:30pm at TJ Mulligan’s, 6635 Quince (near Kirby) in Memphis. There is no cover charge, but donations will be gratefully accepted.
The Eric Hughes Band will be the house band for the evening with expected appearances by Gary Talley of the Box Tops, Larry Dodson of the BarKays and Gary Barnett. Rusty Graber, Jon Dillard and other Memphis Songwriters Association members will be featured as well.
In addition to great music, a silent auction will include numerous autographed guitars by artists such as Carlos Santana & Los Lobos, Willie Nelson, Naomi Judd, The BarKays, Bobby Rush, Ronnie McDowell, The Nelsons, DJ Fontana, Jerry Schilling and more. Also in the auction will be gift certificates for dinners and services. And there is a raffle for an ESP LTD Electric Guitar.
Tags: dennis burroughs, Memphis, memphis songwriter association, music