Archive for June, 2008
“Real Vice Cops Uncut”, a new reality series filmed in Memphis and Orlando, follows police agencies as they take down criminals involved with narcotics, prostitution and gambling. Jim Romanovich said, “This is no Crockett and Tubbs. There is no Porsche, houseboat or pastel wardrobe. These are some of the toughest officers I have ever seen doing the toughest job imaginable.”
Spike TV will air the six half-hour episodes premiering on Wednesday, August 6, at 9pm.
A&E was filming “The First 48“, another police reality series that followed Memphis homicide detectives. When it was time to renew the contract, Memphis City Council opted out, according to the Memphis Business Journal.
As a continuation to the previous post, the Verified Person Tour Bus and Erik Estrada created a tremendous buzz at the 2008 SHRM Annual Convention. Combustion designed the knocked-out Tour Bus wrap, which could not be missed as it cruised around Chicago. SHRM show attendees made an extra effort to seek out the Verified Person Tour Bus and make arrangements to ride. Erik Estrada was a great ambassador for Verified Person and was a huge hit with the all of the folks that met him. Check out the 08 SHRM pictures Verified Person has posted on their website.
Earlier this week, Verified Person made quite a splash with the folks attending the SHRM Annual Convention in Chicago. A fully wrapped luxury bus drove the streets of downtown Chicago taking SHRM attendees for a ride with Erik Estrada. Here’s a link to what one blogger had to say.
Combustion and I helped Verified Person come up with a solution to the age old challenge of standing out at a large trade show. Early reports say that taking the trade show booth off of the trade show floor was an effective way to grab the attention of people attending the SHRM show. There will be more info in future posts.
CramerSweeney has just released the Smart Marketing IQ Test II - Brand Prix. See if you do as well on this one as you did on the first one. If you didn’t take the original Smart Marketing IQ Test, check it out.
Each year, MediaWeek conducts the annual Media Plan of the Year competition. The 2008 winners were recently announced recognizing the biggest and best ideas incorporated into media plans in 2007 across all platforms. Congratulations to all of the winners! Check out the winners plans.
Spending Over $25 Million: PHD
Spending $10 to $25 Million: Carat
Spending Under $10 Million: mediaHUB/Mullen
Spending $1 Million or Less: Spark Communications
Best Use of National TV & Cable: Deutsch
Best Use of Local TV & Cable: Media Kitchen
Best Use of Print: Maxus
Best Use of Radio: Horizon Media
Best Use of Out of Home: MediaCom
Best Use of Digital: Neo@Ogilvy
Best Use of Digital: ZenithOptimedia
Best Use of Mobile: GSD&M
Best Use of Nontraditional Media: Starcom
“Any man can be a father. It takes someone special to be a dad.”
Ever want to say something to a soldier, but didn’t have the words or felt embarrassed? Now you can show your gratitude with a gesture of thanks. According to local Seattle news a man in Seattle began the Gratitude Campaign and produced a video about the movement. Watch the video. Spread the word and thank our military.
Significant shifts in music listening preferences from FM radio to newer technology by teens are released. According to Mediapost a report released by Coleman Insights found that teenagers are listening to music on iPods, MP3 players and computers more than FM radio in some recent studies. One study showed that 84% of 14-17 year olds in the top 20 markets listened to music via the newer technologies everyday, compared to 78% listening to AM & FM radio everyday. Another study of 15-17 year olds said the first place they go to hear music are: 41% iPods or MP3 players, 27% computers and 22% FM radio. More details here.
On June 3rd, Chen Feng, the deputy director of marketing department for the Beijing Olympic organizers said that they promise to fight “Ambush Advertising” during the 2008 Olympic Games. Olympic sponsors have made huge investments (tens of millions) to link their name with the games. Companies will be monitored for illegal advertising and serious action will be taken against violators, according to Feng. If companies use the Olympic symbols without authorization they could be fined. Read the whole story. Most of us know which country manufactures the best knock-off products in the world. Can they be stopped in Beijing?