Archive for May, 2008
It’s official! The announcement we’ve been waiting for ……….. Season 2 of Mad Men begins Sunday, July 27, at 9pm central time (10pm eastern) on AMC. While I’m not from the 1960′s (or 70′s) advertising era, I do remember when the ad business was similar to the TV show. And many people in advertising can relate to the interaction with clients and agency dynamics portrayed by the cast in Mad Men. On top of that, it’s so well written with terrific actors.
In case you missed it last year, AMC will air all 13 episodes from Season 1 on Sunday, July 20, beginning at 11am central time (12p eastern).
Two words: appointment television!
Kudos to Memphis ad agency Disciple Design, a 2008 National ADDY winner. The Memphis Business Journal reports, “Disciple Design‘s creative work on the latest generation of Message Bibles has been awarded a national ADDY from the American Advertising Federation. Disciple Design is one of only two firms in Tennessee to win a National ADDY this year and the only one in Memphis.The ADDY is the only creative awards program administered by the advertising industry for the industry and, with more than 60,000 entries annually, is considered the world’s largest and toughest advertising competition.
Check out all of the 2008 National ADDY Winners.
Today we remember those men and women that made the ultimate sacrifice for our freedom and for our great country.
“True heroism is remarkably sober, very undramatic. It is not the urge to surpass all others at whatever cost, but the urge to serve others at whatever cost.”
– Arthur Ashe
Don’t miss Leslie Jordan’s appearance in Memphis!
Ground Zero Blues Club is scheduled to open May 25 in downtown Memphis according to the Memphis Business Journal. The club is owned by Academy Award winning actor Morgan Freeman and attorney Bill Luckett. The original Ground Zero Blues Club opened in Clarksdale, Mississippi in May 2001. It has been named to Nightclub & Bar Magazine’s list of “Top 100 Nightclubs & Bars” twice. The Flying Saucer in Memphis also made the ‘Top 100′ honors with Ground Zero in 2008.
Maybe not a genius, but a marketer that has been quite successful in delivering products that customers want. I read Mark Hurst’s blog post about Lynda Resnick the marketer with the keen insights to consumers. The New Yorker magazine recently did a story on Lynda and her companies. She’s quoted in The New Yorker, “You don’t have to be a genius. You have to read the pop culture…You have to listen to conversations. You have to pay attention.” Good advice!
According to BIGresearch, insights into media consumption by race increases advertising ROI. This report recommends targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans. Media habits differ by consumer group. For example, the top three radio formats by consumer group are:
African Americans/Blacks: R&B, Hip-Hop, Religious
Hispanics: Rock, Latin/Hispanic, Hip-Hop
Asians: Rock, Top 40/Pop, News
White/Caucasians: Rock, Oldies, Country
You can get complete lists in multiple categories from BIGresearch.
Scarborough Research released its annual Scarborough Newspaper Audience Rating Report. This guide is a useful resource for print, website and integrated audience size and coverage for 161 newspapers in 81 top tier markets. As newspaper circulation declines and newspaper websites grow, the difference in the total audience is still sizable. According to this report, each week the Commercial Appeal reaches 55% of the DMA while commercialappeal.com has 8% coverage. Combined, they reach a total of 57% of the DMA. Check out all of the DMAs listed.
Iron Man has just opened at movie theaters everywhere. Here in Memphis, the crowds were huge.
This is not a movie review, this is about Iron Man’s product integration. As studios integrate more consumer goods in their movies, it has become more distracting. In Iron Man, several products seemed forced and others fit into the story seamlessly. You’ll notice Audi, Burger King, Dell and LG just to name a few. Mediapost wrote this article on the use of Audi cars in Iron Man.
It’s not only movies, product integration is utilized in all media, especially television. While it offsets the cost of producing and publishing, care must be taken to make sure that integration makes sense. Product integration as an advertising meduim is nothing new, but the producers and publishers need to strive for higher standards.