Archive for the ‘advertising’ Category
2012 Summer Olympics – Memphis & National Ratings
The 2012 Summer Olympics from London are over. It was a great run, both in Memphis and nationally. Below are the numbers from Memphis – WMC/NBC broadcast and the averages from the National Metered Markets.
The first chart compares the household ratings and shares to previous Summer Olympic broadcasts on WMC in Memphis.
The second shows the Memphis – WMC/NBC numbers compared to the National Metered Market averages.
| Summer Olympic Rating Comparison | |||||
| Memphis WMC Averages | |||||
| 7/27-8/12/12 | |||||
| Memphis Household Ratings for 2012 and 3 previous Summer Olympics – by daypart | |||||
| Daytime | Prime | Late Night | Overnight | Wknd Day | |
| HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | |
| 2012 – London | 5.8 / 13.0 | 16.4 / 25.2 | 6.1 / 13.0 | 3.5 / 9.8 | 7.7 / 15.5 |
| 2008 – Beijing | 5.7 / 12.9 | 15.6 / 20.3 | 7.5 / 16.7 | 5.4 / 15.6 | 10.0 / 18.4 |
| 2004 – Athens | 4.9 / 11.2 | 14.1 / 21.0 | 5.1 / 12.4 | 2.6 / 9.5 | 7.1 / 13.8 |
| 2000 – Sydney | 2.7 / 8.1 | 11.7 / 18.0 | 3.9 / 10.3 | NA | 5.6 / 11.0 |
| Memphis Compared to National Metered Markets Averages | |||||
| Daytime | Prime | Late Night | Overnight | Wknd Day | |
| HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | |
| Memphis | 5.8 / 13.0 | 16.4 / 25.2 | 6.1 / 13.0 | 3.5 / 9.8 | 7.7 / 15.5 |
| Nat’l Metered Mkts | 5.8 / 15.9 | 18.4 / 31.4 | 4.9 / 15.1 | 2.7 / 12.3 | 7.9 / 19.6 |
| Nielsen Media | |||||
Tags: 2012, 2012 Olympics, audience, broadcast, comparison, full stadium, London, media buying, Memphis, NBC, Nielsen, nielsen ratings, olympic opening ceremony, Olympic Stadium, Olympic Summer Games, olympics, Ratings, summer, summer olympics, Television, viewers, viewership, wmc
July 2012 Memphis TV Household News Ratings
Now for July…. Below are the Nielsen household ratings for the 2012 July sweeps. Included are 2012 ratings / shares and 4 previous years.
| July 2012 Sweeps 6/28-7/25/12 | ||||
| Overnight Nielsen Ratings / Shares | ||||
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| July 12 | 5.1 / 14 | 5.2 / 14.1 | 1.0 / 2.8 | 3.2 / 8.7 |
| July 11 | 5.0 / 15 | 3.2 / 9 | .7 / 2 | 2.6 / 8 |
| July 10 | 4.9 / 13.5 | 5.0 / 14 | 1.0 / 2.9 | 3.0 / 8.5 |
| July 09 | 4.3 / 12.2 | 6.1 / 17.2 | .9 / 2.4 | 3.2 / 9.2 |
| July 08 | 4.7 / 12.5 | 5.5 / 14.9 | 1.7 / 4.5 | 4.7 / 12.6 |
| 5pm News | ||||
| July 12 | 6.6 / 11.7 | 6.7 / 11.9 | 1.7 / 3.1 | 3.9 / 6.6 |
| July 11 | 7.0 / 12 | 8.1 / 14 | 3.0 / 5 | 4.6 / 8 |
| July 10 | 7.2 / 12.7 | 6.6 / 11.7 | 2.5 / 4.4 | 4.0 / 7.1 |
| July 09 | 7.1 / 12.7 | 7.1 / 12.8 | 2.7 / 4.9 | 3.7 / 7 |
| July 08 | 8.0 / 14 | 8.1 / 14.2 | 4.5 / 7.9 | 6.2 / 11 |
| 6pm News | ||||
| July 12 | 8.0 / 13.2 | 7.0 / 11.5 | 1.6 / 2.7 | |
| July 11 | 8.1 / 13 | 7.7 / 12 | 1.9 / 3 | |
| July 10 | 9.4 / 15.7 | 6.2 / 10.4 | 2.2 / 3.6 | |
| July 09 | 9 / 15.1 | 7.1 / 11.9 | 2.1 / 3.6 | |
| July 08 | 9.5 / 15/5 | 8.0 / 13 | 3.0 / 4.8 | |
| 9pm/10pm News | ||||
| July 12 | 8.9 / 14.1 | 7.7 / 12.3 | 1.6 / 2.5 | 9p 4.0 / 6.2 |
| 10p 2.6 / 4.1 | ||||
| July 11 | 8.9 / 14 | 7.0 / 11 | 2.2 / 4 | 9p 3.7 / 6 |
| 10p 2.8 / 5 | ||||
| July 10 | 11.0 / 16.4 | 9.9 / 14.7 | 1.9 / 2.8 | 4.7 / 6.9 |
| July 09 | 9 / 13.5 | 10.1 / 15.1 | 3.2 / 4.9 | 5.2 / 8 |
| July 08 | 9.5 / 14.1 | 10 / 14.9 | 4.3 / 6.3 | 7.3 / 10 |
| Nielsen Media | ||||
Tags: 2012, household rating, July, July news stories, July Sweeps, media, media buying, Memphis, news, news rating, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
May 2012 Memphis TV Household News Ratings
Here are the 2012 Nielsen overnight household ratings for the May sweeps. This chart shows 2012 and 4 previous sweeps for comparison.
| May 2012 Sweeps – 4/26-5/23/12 | ||||
| Overnight Nielsen Ratings / Shares | ||||
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| May 12 | 5.5 / 13.7 | 6.4 / 16.1 | 1.2 / 2.9 | 4.5 / 11.4 |
| May 11 | 6.2 / 16 | 6.5 / 16 | .9 / 2 | 3.4 / 8 |
| May 10 | 6.0 / 15 | 5.6 / 14.1 | 1.4 / 3.6 | 4.3 / 10.6 |
| May 09 | 7.3 / 17 | 7.2 / 17 | 1.7 / 4 | 6.7 / 16 |
| May 08 | 6.7 / 16 | 6.2 / 15 | 1.8 / 4 | 6.3 / 15 |
| 5pm News | ||||
| May 12 | 5.8 / 10.6 | 6.2 / 11.5 | 1.9 / 3.6 | 4.2 / 7.6 |
| May 11 | 8.5 / 15 | 6.8 / 12 | 3.1 / 6 | 4.3 / 8 |
| May 10 | 8.0 / 14.2 | 7.4 / 13.2 | 2.9 / 5.2 | 4.3 / 7.6 |
| May 09 | 8.0 / 15 | 7.4 / 14 | 3.1 / 6 | 5.7 / 10 |
| May 08 | 8.8 / 16 | 8.4 / 15 | 4.0 / 7 | 6.0 / 11 |
| 6pm News | ||||
| May 12 | 6.8 / 11.5 | 6.6 / 11.2 | 1.5 / 2.6 | |
| May 11 | 10.2 / 17 | 7.6 / 12 | 2.2 / 4 | |
| May 10 | 10.2 / 17 | 7.1 / 11.8 | 2.2 / 3.7 | |
| May 09 | 10.0 / 17 | 7.6 / 13 | 2.3 / 4 | |
| May 08 | 10.1 / 17 | 8.4 / 14 | 3.1 / 5 | |
| 9pm/10pm News | ||||
| May 12 | 8.3 / 12.9 | 8.7 / 13.6 | 2.1 / 3.2 | 9p 4.9 / 7.3 |
| 10p 3.1 / 4.8 | ||||
| May 11 | 10.3 / 15 | 10.3 / 15 | 2.0 / 3 | 9p 5.5 / 8 |
| 10p 3.2 / 5 | ||||
| May 10 | 11.3 / 17 | 12.0 / 18.1 | 3.1 / 4.7 | 6.6 / 9.5 |
| May 09 | 11.1 / 17 | 13.0 / 20 | 3.4 / 5 | 8.5 / 12 |
| May 08 | 11.6 / 17 | 11.5 / 17 | 4.2 / 6 | 10.1 / 14 |
| Nielsen Media | ||||
Tags: 2012, household rating, May, May news stories, May Sweeps, media, media buying, Memphis, news, news rating, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
Feb 2012 Memphis TV Household News Ratings
It’s time for me to get caught up….
Here are the February 2012 sweep Neilsen overnight household ratings. The chart below includes 2012 and 4 previous years.
| February 2012 Sweeps - 2/2-2/29/12 | ||||
| Overnight Nielsen Ratings/Shares | ||||
| WMC-TV | WREG | WHBQ-TV | WPTY | |
| NBC – Ch. 5 | CBS – Ch. 3 | FOX – Ch. 13 | ABC – Ch. 24 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| Feb 12 | 5.7 / 14.6 | 5.9 / 15.0 | 3.6 / 9.1 | 1.4 / 3.7 |
| Feb 11 | 6.9 / 17.3 | 5.9 / 14.7 | 3.6 / 8.9 | .9 / 2.2 |
| Feb 10 | 7.1 / 17.1 | 7.1 / 17.2 | 5.6 / 13.6 | 1.9 / 4.5 |
| Mar 09 | 7.2 / 17.0 | 7.4 / 17.6 | 6.7 / 16.0 | 1.4 / 3.2 |
| Feb 08 | 7.1 / 16.1 | 7.3 / 16.7 | 7.0 / 15.9 | 2.5 / 5.8 |
| 5pm News | ||||
| Feb 12 | 7.4 / 12.9 | 6.6 / 11.4 | 4.2 / 7.0 | 2.5 / 4.3 |
| Feb 11 | 9.8 / 16.1 | 7.3 / 12 | 5.1 / 8.4 | 2.7 / 4.5 |
| Feb 10 | 10.1 / 16.2 | 8.5 / 13.6 | 5.4 / 8.6 | 3.4 / 5.4 |
| Mar 09 | 8.5 / 15.0 | 8.3 / 14.7 | 6.4 / 10.9 | 3.1 / 5.4 |
| Feb 08 | 10.5 / 17.2 | 10.4 / 16.9 | 7.6 / 12.4 | 4.6 / 7.6 |
| 6pm News | ||||
| Feb 12 | 9.4 / 14.9 | 7.1 / 11.3 | 1.9 / 3.0 | |
| Feb 11 | 11.6 / 17.4 | 7.6 / 11.4 | 2.1 / 3.2 | |
| Feb 10 | 12.8 / 18.9 | 8.3 / 12.2 | 2.9 / 4.3 | |
| Mar 09 | 10.5 / 16.9 | 9.1 / 15 | 2.2 / 3.5 | |
| Feb 08 | 13 / 19.3 | 10.7 / 15.8 | 3.4 / 5.0 | |
| 9pm / 10pm News | ||||
| Feb 12 | 9.4 / 14.7 | 8.8 / 13.8 | 9p 4.9 / 7.2 | 1.7 / 2.8 |
| 10p 3.1 / 5.0 | ||||
| Feb 11 | 12.1 / 17.8 | 9.5 / 13.9 | 9p 5.6 / 7.8 | 1.8 / 2.7 |
| 10p 3.2 / 4.7 | ||||
| Feb 10 | NA – Olympics | 12.7 / 18.4 | 8.2 / 11.2 | 3.3 / 4.8 |
| Mar 09 | 11.4 / 16.6 | 12.1 / 18 | 10.7 / 14.6 | 3.5 / 5.1 |
| Feb 08 | 11.4 / 16.2 | 11.5 / 16.4 | 9.0 / 12 | 4.5 / 6.4 |
| Nielsen Media | ||||
| Feb 12 Sweep Notes: In 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09. The transition deadline was delayed, but the sweep was still measured in March. The comparisons use March 09 compared to February 10. In March 2009 WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks. In February 2010, WMC/NBC aired the Winter Olympics from 2/12-2/28/10. Both of these impacted the household ratings. The chart includes 5 years of household ratings for comparison. | ||||
Tags: 2012, Feb, February, February News Stories, February Sweeps, household rating, media, media buying, Memphis, news, news rating, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
Memphis Tigers Billboard in Times Square
Today the University of Memphis Tigers are being welcomed to the Big East Conference in New York’s Times Square above the American Eagle store.
According to some of the comments on the Tigers Forum, they did this for all of the new teams that have joined the conference. It’s a very classy move by the Big East. So glad the Memphis Tigers will be a part of it!
Tags: advertising, basketball, Big East, Big East Conference, billboard, football, media, Memphis, Memphis Tigers, New York, Tigers, Times Square, Univerisity of Memphis
2012 Super Bowl XLVI – Memphis & National Ratings
Lucas Stadium in Indianapolis at the start of Super Bowl XLVI between the New York Giants and New England Patriots - 2012 Reuters
Super Bowl XLVI on February 5, 2012 ended with the New York Giants beating the New England Patriots, 21-17.
According to TV by the Numbers, NBC scored a 47.8 household rating and a 71 share slightly under the 2011 Super Bowl last year on Fox.
In Memphis, the preliminary Nielsen overnight ratings show the local NBC affiliate WMC averaging a 46.6 household rating with a 67.2 share. The beginning of the game started with a 41.2 rating / 61.3 share at 5:30pm central time, growing to a 50.6 rating / 70.2 share at the end.
Below is the trending for the Super Bowl game broadcasts over the past 5 years.
| National | Memphis | |||
| Year | Network | Rtg / Sh | Rtg / Sh | |
| 2012 | NBC | 47.8 / 71 | 46.6 / 67 | |
| 2011 | FOX | 47.9 / 71 | 47.7 / 65 | |
| 2010 | CBS | 46.4 / 68 | 47.7 / 65 | |
| 2009 | NBC | 42.1 / 65 | 46.3 / 63 | |
| 2008 | FOX | 44.7 / 66 | 47.8 / 62 |
The national advertisers during the Super Bowl extend their reach with inclusion on numerous websites and links with a line-up of the commercials for post game viewing. As mentioned in last year’s Super Bowl post, the local stations shoud have links to the local Super Bowl advertisers.
Just updated on TV by the Numbers, Super Bowl XLVI 2012 had the largest audience in the TV history.
MOST-WATCHED PROGRAMS IN U.S. TELEVISION HISTORY
1. 111.3 Million – Super Bowl XLVI, NBC (Last Night’s Game)
2. 111.0 Million – Super Bowl XLV, Fox
3. 106.5 Million – Super Bowl XLIV, CBS
4. 106.0 Million – M.A.S.H. Finale, CBS
5. 98.7 Million – Super Bowl XLIII, NBC
Tags: 2012, advertising, facts, figures, Largest audience in Television history, media, media buying, Memphis, New England Patriots, New York Giants, Nielsen, Ratings, Super Bowl, Super Bowl XLVI, Television, TV, viewership, wmc
Nov 2011 Memphis TV Household News Ratings
The Overnight Household Ratings for the November 2011 sweeps are in.
At 6am – WREG increased their rating and share, but have not achieved the higher ratings from 08 & 09. WMC has their lowest rating in 4 years. WPTY & WHBQ remained about flat year to year.
At 5pm – WMC dropped 2 rating points (over 20% of their audience) year to year. This can probably be attributed to the new 4pm newscast lead-in that replaced Oprah this fall. FYI…the 4pm newscast on WMC did a 3.4 rating compared to the longer running 4pm newscast on WREG with a 5.25 rating. WREG & WHBQ have grown year to year and WPTY lost a couple tenths.
At 6pm – Again, WMC loses ground and WREG shows gains. WPTY is flat.
At 9pm/10pm – WHBQ made the largest gains of the big 4 in both of their newscasts from 2010 to 2011. Even though WMC is still the clear winner at 10pm their ratings are lower than previous years. WREG’s ratings remain flat.
November 2011 sweeps were 10/27-11/23/11. Below is the chart with the 3 previous years included.
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | |
| 6am News | ||||
| NOV 11 | 5.8 / 15 | 5.9 / 15 | 1.2 / 3 | 3.4 / 9 |
| NOV 10 | 6.6 / 17 | 5.4 / 14 | 1.0 / 3 | 3.6 / 9 |
| NOV 09 | 6.1 / 15 | 7.1 / 17 | 1.2 / 3 | 5.6 / 14 |
| NOV 08 | 7.2 / 16 | 7.5 / 16 | 1.8 / 4 | 6.8 / 15 |
| 5pm News | ||||
| NOV 11 | 6.6 / 11 | 7.0 / 12 | 2.0 / 3 | 4.3 / 7 |
| NOV 10 | 8.6 / 15 | 5.9 / 10 | 2.3 / 4 | 3.7 / 6 |
| NOV 09 | 9.1 / 16 | 7.8 / 13 | 2.8 / 5 | 5.2 / 9 |
| NOV 08 | 8.9 / 15 | 8.5 / 14 | 3.0 / 5 | 6.0 / 10 |
| 6pm News | ||||
| NOV 11 | 8.7 / 13 | 7.7 / 12 | 1.8 / 3 | |
| NOV 10 | 10.0 / 16 | 6.9 / 11 | 1.7 / 3 | |
| NOV 09 | 11.7 / 18 | 7.4 / 12 | 2.1 / 3 | |
| NOV 08 | 10.1 / 15 | 8.9 / 13 | 2.7 / 4 | |
| 9pm/10pm News | ||||
| NOV 11 | 9.2 / 14 | 8.9 / 13 | 2.2 / 3 | 9pm 5.5 / 8 |
| 10pm 3.2 / 5 | ||||
| NOV 10 | 9.8 / 15 | 8.9 / 13 | 2.1 / 3 | 9pm 4.7 / 7 |
| 10pm 2.8 / 4 | ||||
| NOV 09 | 9.3 / 14 | 10.9 / 16 | 4.1 / 6 | 6.3 / 9 |
| NOV 08 | 10.1 / 15 | 11.7 / 17 | 3.8 / 6 | 7.0 / 10 |
| Nielsen Overnight Ratings | ||||
Tags: 2012, household rating, media, Memphis, news, news ratings, Nielsen, nielsen ratings, Nov, November, November news stories, November sweeps, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
Graber Partners in the News
Beth Graber - Photo by Alan Howell
Look who’s profiled in the Memphis Business Journal today! To see the whole profile on the MBJ website click here. If you’re not a subscriber, you can still get a morsel.
This is the beginning of the profile:
Graber, born and raised in Memphis, started her media career at William B. Tanner Co. She then moved to Nashville for about seven years and worked at WZTV and later at Eric Ericson & Associates. In 1988, she moved back to Memphis for good. Graber spent a couple of years as media director at Walker & Associates, then worked for 12 1/2 years at Sossaman + Associates (formerly Sossaman Bateman McCuddy) as vice president of Media Services & Promotions. Before starting Graber Partners: Media & Advertising, she also worked at WMC-TV (Channel 5) where she handled advertising for businesses across all industries. Many times, these clients posed questions and requested guidance to help navigate through the seemingly endless media and advertising options. Graber found she had a unique talent and passion for guiding clients through these complex decisions. Therefore, in 2005, she founded Graber Partners.
Tags: advertising, Beth Graber, Graber, Graber Partners, MBJ, media, media buying, media planning, Memphis, Memphis Business Journal, profile
May 2011 Memphis TV Household News Ratings
Wednesday, May 25, 2011, was the last day of the May Sweeps. I’ve included 4 years for comparison.
May 2011 brought many unique news stories to Memphis and the Mid-South which became national news. The severe weather, deadly tornadoes and the massive Mississippi River flood led the newscasts many days. President Barack Obama spoke at Booker T. Washington’s high school graduation. The Memphis Grizzlies and Oklahoma City Thunder went 7 games in Round 2 of the NBA Playoffs after the Grizzlies beat the San Antonio Spurs in Round 1.
WMC won the news ratings at 5pm and 6pm. WREG won the 6am ratings. And at 10pm, WMC and WREG were tied.
May 2011 Sweeps: 4/28-5/25/11
| Overnight Nielsen Ratings / Shares | ||||
| WMC | WREG | WPTY | WHBQ | |
| NBC – Ch. 5 | CBS – Ch. 3 | ABC – Ch. 24 | FOX – Ch. 13 | |
| Mon-Fri | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share |
| 6am News | ||||
| May 11 | 6.2 / 16 | 6.5 / 16 | .9 / 2 | 3.4 / 8 |
| May 10 | 6.0 / 15 | 5.6 / 14.1 | 1.4 / 3.6 | 4.3 / 10.6 |
| May 09 | 7.3 / 17 | 7.2 / 17 | 1.7 / 4 | 6.7 / 16 |
| May 08 | 6.7 / 16 | 6.2 / 15 | 1.8 / 4 | 6.3 / 15 |
| 5pm News | ||||
| May 11 | 8.5 / 15 | 6.8 / 12 | 3.1 / 6 | 4.3 / 8 |
| May 10 | 8.0 / 14.2 | 7.4 / 13.2 | 2.9 / 5.2 | 4.3 / 7.6 |
| May 09 | 8.0 / 15 | 7.4 / 14 | 3.1 / 6 | 5.7 / 10 |
| May 08 | 8.8 / 16 | 8.4 / 15 | 4.0 / 7 | 6.0 / 11 |
| 6pm News | ||||
| May 11 | 10.2 / 17 | 7.6 / 12 | 2.2 / 4 | |
| May 10 | 10.2 / 17 | 7.1 / 11.8 | 2.2 / 3.7 | |
| May 09 | 10.0 / 17 | 7.6 / 13 | 2.3 / 4 | |
| May 08 | 10.1 / 17 | 8.4 / 14 | 3.1 / 5 | |
| 9pm/10pm News | ||||
| May 11 | 10.3 / 15 | 10.3 / 15 | 2.0 / 3 | 9p 5.5 / 8 |
| 10p 3.2 / 5 | ||||
| May 10 | 11.3 / 17 | 12.0 / 18.1 | 3.1 / 4.7 | 6.6 / 9.5 |
| May 09 | 11.1 / 17 | 13.0 / 20 | 3.4 / 5 | 8.5 / 12 |
| May 08 | 11.6 / 17 | 11.5 / 17 | 4.2 / 6 | 10.1 / 14 |
| Nielsen Media | ||||
Tags: 2011, flood, household rating, May, May news stories, May Sweeps, media, Memphis, Memphis Flood, Memphis Grizzlies, news, news ratings, Nielsen, nielsen ratings, Ratings, shares, sweeps, Television, TV, WHBQ, wmc, WPTY, WREG
Good Things in Memphis: Zach Whitten – Memphis Fast Fiction
Zach Whitten is committed to write a story about Memphis everyday in 2011. His collection of stories is called Memphis Fast Fiction. Each day, a new 200 word story about Memphis’ past, present or future is posted at memphisfastfiction.com. Here, you can submit titles, topics and keywords for Zach to consider using in his future entries. At year end, Zach plans to put the 365 stories into a book also titled Memphis Fast Fiction. The Commercial Appeal published a story about Zach’s writing endeavors which was written by Beth Okeon. Zach Whitten is an interactive web designer at Combustion, a Memphis design and advertising firm and Beth Okeon is the owner of ABO Marketing & Communications. Read more here.
Tags: 2011, ABO Marketing, ABO Marketing & Communications, Beth Okeon, book, Combustion, Fast Fiction, history, Memphis, Memphis Fast Fiction, one story each day, story, Zach Whitten